Thomas Aquinas And The King Of The City Of God - 1520 Words

Thomas Aquinas, much like Aristotle, composed that nature is sorted out for good purposes. Not at all like Aristotle, then again, Aquinas happened to say that God made nature and standards the world by perfect reason. Aquinas portrayed four sorts of law. Endless law was God s ideal arrangement, not completely comprehensible to people. It decided the way things, for example, creatures and planets carried on and how individuals ought to carry on. Divine law, fundamentally from the Bible, guided people past the world to interminable satisfaction in what St. Augustine had called the City of God. Aquinas composed most widely about regular law. He expressed, the light of reason is set by nature [and in this way by God] in every man to guide him in his demonstrations. Therefore, people, alone among God s animals, use motivation to lead their lives. This is characteristic law. the expert rule of common law, composed Aquinas, was that great is to be carried out and sought after and underhande dness evaded. Aquinas expressed that reason uncovers specific regular laws that are useful for people, for example, protecting toward oneself, marriage and family, and the yearning to know God. Reason, he taught, likewise empowers people to comprehend things that are detestable, for example, infidelity, suicide, and lying. While regular law connected to all people and was constant, human law could shift with time, spot, and situation. Aquinas characterized this last kind of law as aShow MoreRelatedThe Philosophy Of Aristotle s Philosophy1454 Words   |  6 Pages Aquinas derived his philosophy from his views of christianity and the works of artsophile. This can be seen in his views of how to achieve knowledge, he states that â€Å" â€Å" ( ) God according to him has created the universe and has omnestent, overseeing all actions by humans. God is the highest source of knowledge and has authority over all things. The goal for humanity is to gain some of this knowledge and gain true happiness that achieve through god. Soul according to Aquinas is immortal, derivedRead MoreCity, Church, And The Empire1627 Words   |  7 PagesCity, Church, and the Empire Many often depict medieval Europe as times of kings, knights, and epic battles that end in great bloodshed and loss. While these things are true, the medieval Europe was much more than that. It was a time of controversy, strong and terrible leaders in politics as well as the church, and many changes in population and how the Europeans structured their societies. 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Although Pope Gregory VII remained neutral in the civil war in Germany, 1079 he removed King Henry IV for not working on a peace agreement. Furthermore, King Henry IV won German Civil war in 1081 forcing Pope Gregory VII to flee Rome. Pope Innocent III whom Father was Count Trasimund of Segni a member ofRead MoreSaint Thomas Aquinas Essay1591 Words   |  7 PagesSaint Thomas Aquinas I chose to write about Saint Thomas Aquinas because I have heard of his life and found it interesting. There was also a large pool of knowledge to research from, about Saint Thomas Aquinas. I also knew he is called Doctor of the church and I wanted to learn more about that. I was interested in Saint Thomas Aquinas because he was misunderstood by his peers and was also called the Dumb Ox. I wanted to understand how someone can be so misunderstood stood and beRead MoreAnalysis Of The Letter From Birmingham Jail By Martin Luther King Jr.1381 Words   |  6 PagesTo gain equal rights for African American Dr. King led a major protest, which was criticized by eight fellow clergymen, who criticized King’s act as â€Å"unwise and untimely†. In his letter, â€Å"Letter from Birmingham Jail†, by Martin Luther King Jr., Dr. King present Counter argument against the eight fellow clergymen of Birmingham to persuade them to believe his argument is morally right. In response to clergymen’s statement â€Å"outsiders coming in† Dr. King argues them by saying that he has been invitedRead MoreAquinas view of kingship and the Aristotelian response. Quotes are from St. Thomas Aquinas on Law and Ethics, ed. Sigmund700 Words   |  2 PagesSt. Thomas Aquinas takes many of Aristotle s ideas from The Politics in order to create his idea of the best regime. He revisits the good and bad form s of each type of government Aristotle introduced, and then makes his decision that the best regime is a type of monarchy that he calls kingship. This decision stems from his definition of a king as one who rules over the people of a city or province for the common good (17). Kingship is beneficial because it is the rule of one person. Aquinas statesRead MoreThe Late Middle Ages : The Age Of Discovery And Innovation1224 Words   |  5 Pagesindicate that the Plague killed nearly 60 percent of the population of Europe, about 50 million people, in the 14th century. Europeans, most of them devout Christians, frantically searched for an explanation beyond their understanding. By turning to God, many believed that He was punishing them. Giovanni Boccaccio’s â€Å"The Decameron† gives us an in-depth look into the calamity that was the Bubonic Plague. â€Å"And some holding it best to live temperately, and to avoid excesses of all kinds, made partiesRead MoreAp European History Summer Assignment1230 Words   |  5 PagesArromdee Part 1 1. In chapter 9, the three great calamities were France and England in a hundred year war, the Bubonic plague also known as the Black Death, and the breakdown and revival of the late medieval church. The hundred year old war was caused by King Edward the 3rd when he tried to claim the French throne when Charles the 4th died. It wasn’t the only reason since both England’s and France’s territory powers were too close to each other and tensions were high. The Bubonic plague also arrived betweenRead Moreontemporary Thinkers: Plato, Aristotle, Augustine, Aguinas Essay6220 Words   |  25 Pagesof the Greek city- states, particularly Athenian democracy at the time of Pericles, Plato, and Aristotle. Also discuss the backgrounds of Socrates, Plato and Aristotle and the fate of the Greek city-states historically. nbsp;nbsp;nbsp;nbsp;nbsp;During the time of Pericles, Plato, and Aristotle, Greece was divided into city-states with a wide variety of constitutions, ranging from Spartas military dictatorship to Athens direct democracy. nbsp;nbsp;nbsp;nbsp;nbsp;Most city-states had about

Psy/285 Final Week 9 Free Essays

PSY/285 Elizabeth Davis November 11, 2012 Bettye Griffin I am well rounded, independent, and unique. I believe that being well rounded means that you are not just one way or another. It means you have a little bit of every thing. We will write a custom essay sample on Psy/285 Final Week 9 or any similar topic only for you Order Now I think that independent means for a person to be out on their own in life. It means to be able to take care of them selves in life, along with other people. I am independent not interdependent. I do not rely on others for any thing. Meaning I do not get help with bills, money, school, child, car, or any other aspect in life. Interdependent means you get help from others or depend on other to do things for you. I think that self serving bias is some thing that every one has to some degree or another. I think that it is a bias opinion that enhances or widens your ego or self esteem. For me I am self bias towards my self in the fact that I am a very vain person. I believe I am very attractive meaning my self esteem is great about how I look when others are around. Locus of control theory is where people believe that they can control events that can affect them. External locus of control is a person that believes the whole world is out to get them, luck does exist, and that life is unfair. Internal locus of control is when a person has feelings of being responsible for the outcomes that happen in their lives. I know that confirmation bias is where a person has a tendency to favor information that goes along with their own beliefs. A person does this by gathering or when they remember information by picking out pieces of it. I think then that confirmation bias is some thing that we all do. I know for my self I have selective hearing. With this I pick out what I want to hear from a conversation, perceive it, and use it how I want to. My experiences that I have had with beliefs generating from their own confirmation have not always ended well. I know that nothing in life will happen exactly how you want it to. I do this all the time and plan out how others will react in a certain situation I am always wrong. I know that my behaviors influence my attitude a lot. I simply put my desires and actions first. My attitude or my intention only pushes my desires and actions further. Our text did suggest that there are several ways that genetics influence gender identity. My gender identity is influenced by my genetics because I was raised by my great grand parents. This means I am more apt to take on the old fashioned ways or believing in what a woman should act or be. I think that my gender identity has been shaped by the environment that I was raised in. I think that some evidence to support this would be that I do believe that me as a woman should do the cooking and cleaning. A woman should be married to one man in her life. A woman place in the world is behind her man. A woman must be able to do what a man does and work as hard as they can. I think that now in life that I am not at a great risk of conforming. I know that growing up at one point or another I was influenced to conform to a great many different aspects of life. I am stable in who I am and what I am today. I think as a person grows older in life it is harder to sway to conformity. I just don’t feel the need to impress or to be or act like some thing I am not. I have always had a hard time with both authority and also obedience. I think that in my opinion they go hand and hand with each other. I think that fear of authority or the stubbornness of just not wanting to both has a clear view of why the obedience will then not look. I think that the foot in the door technique has had a lot of influence on me doing things in my life. I think the biggest foot in the door was when I was younger and with my friends. When I would hang with them and they would start to do some thing illegal or dangerous. That means I would have a choice of walking away or since I am all ready there so why not concept. Oh, of course I have used the foot in the door technique on others. This is used in peer pressure situations when some one does not want to do some thing but convince them to using the foot in the door. I think that when I am in the presence of others I am very stand back and watch kind of person. I like to take in what is going on around me. I think that with or around others I know that I act with respect and honesty. When alcohol is involved that bearer that was there to just sit, watch, and be kind of shy is lost. When that is gone I am just full of confidence and the life of every one else around me. I know that no matter what group project that you get your self in to that there will always be some kind of social leafing. I volunteer at our church a lot, and at the veterans hall we work in groups and there is always one or two people who I have to pick up the slack from, because they refuse to help in any way. I don’t think that it will get any better in the future. I don’t think that it will because I can not change other people and how they see life. Only that person can make the conscious decision to change is them selves. I believe that Deindividuation is a concept that is mostly thought of as one loosing their self awareness in other groups. I think that deindividuation is where people sway into other groups other than what they would usually. It is acting different in a group than you would usually, that would be completely out of character for you. People that are in groups over time lose their own self awareness and self restraint because of the group they are in. At this point they would loose their own self as an individual and become more like the others. I think that people whom are in groups would do things that they would not on the account that the person would then be less responsible for their own actions. I think that I was influenced and have gotten in a lot of trouble in the past because of deindividuated presence of other people. I am not now though taken over in any group nor do I want to be my life is fine with out getting in trouble. I think that there are many different levels that a person can be attracted to another person. I think that at first it is the attraction of what a person looks like. I think that personal things you have in common helps. I also think that being around a person for long time will increase the chance of being attracted to one another. There is so many things that can make a person attractive to me. I do know that the preference at attractiveness is different between each person. I think that there are many things that you can do to help sustain relationships. Here are some of the things that I do to help sustain a relationship is trust, compassion, compromise, and respect. I think that all of these are needed to have a healthy relationship. I think that trust is big to be able to feel at ease. Compassion is needed for your self the most to put it into the relation ship, and also to be healthy for you to have compassion towards other things in life. I would say that compromise is like picking your battles. This would come along with talking to your partner. I would also say that to have respect is both for your self as well as the other person. When I have to resolve a conflict there is just a few things that I do to help with this. I first pick a time to talk about it. I make sure not to go into talking about it when I am angry or mad. I would also take into consideration to bring in an out side party to monitor the conflict, if we can not come to a compromise or agreement about the conflict. I am glad that this class has opened my eyes to so many different views and ideas of what I need to take a look at in life. I think that it is good to know what the things are that centers around who I am and also why I am that way. I think that I have been able to change some of my views and ways from what I have learned in this class. Although, I do know that even though this class has made me aware of some of my actions and beliefs, that I am just not ready to take control of and change. It has also made me aware of why others act in the way they do. I will not be so judgmental of certain behaviors or actions in the future. I am more aware of the world around me, including my self and other people who I choose to surround my life around. I loved what this class has taught me and will keep it with me in my mind and thoughts for ever. I wish that other people would take vane and learn why things are what they are. To find reason for behaviors this makes it so that maybe some time knowing why will become action to change to some thing better. How to cite Psy/285 Final Week 9, Essay examples

1984 Analysis of Predictions Essay Example For Students

1984 Analysis of Predictions Essay We are in a world of uncertainty and we can only guess and make predictions about what tomorrow will bring us. The book 1984 by George Orwell, was written in 1949 with his predictions about the future in 1984, thirty five years later. The part that interested me the most was where Orwell explains how we will no longer think on our own and that our thoughts and emotions would be controlled by the thought police for example. It was interesting to read about what a person thought in the past about todays society and read how some of the predictions came true. Freedom was taken away from everyone, they did what they were told and they had to obey, or harsh punishments would take place. A question that Winston asked was are you treated more like a human being? Pg. 77, And they were not treated like human beings it was as if they were like robots not even being able to think on their own, programmed to think and do what they do. Had this prediction that he had made come true? Or would it ever come true? No, is the answer to these question . To this very day we have freedom and have our own thoughts, could this ever happen in the future? I dont think this will ever occur, we will not be controlled by others and have our original thoughts taken away. The thought police will never exist either, I say this because I dont think there is a power high enough to make people ignore their thoughts or feelings. If this did ever happen this man would be so truly inhuman that mankind itself would destroy each other or die out of boredom . Never again will you be capable of ordinary human feeling. Everything will be dead inside you. Never again will you be capable of love, or friendship, or joy of living, or laughter, or curiosity, or courage, or integrity. You will be hallow. We shall squeeze you empty, and then we shall fill you with ourselves. Pg. 211. What they were doing was dehumanizing man completely. Orwell might have thought this could possibly happen in the future because of World War ll. , how Hitler had brain washed many people in to believing that Jews did not belong and that their population should be wiped out. If one man could do such a thing then why not think a whole group or party of people could possibly do something in a similar way. Although many of Orwells predictions did not come true, there were quite a few that did, mostly about technology. For example we do have telescreens, microphones and speak and writes and we are able to do plastic surgery. Our surgeons can alter people beyond recognition. Pg. 143. People nowadays can alter their face to look like a completely new person, like how it was mentioned in the book. Privacy was invaded with telescreens and microphones, which were placed everywhere and our privacy is invaded now not as harsh but still invaded with hidden cameras and other devices that invade ones personal life. Manipulation like he said would take place it did and still does. With the new technology around us laziness occurs and one relies on someone or something to do their work instead. Reading this book made me think about the future ahead of us and what may come of it. Will we be capable to have our own original thoughts, ideas, and feelings? The question will remain unknown until that days comes it could be in years or it could be happening right now without us even knowing it, or it could never happen at all. All we can do is guess and wonder.

Marketing Research Nokia

Executive Summary Branding is indeed a very important aspect of marketing. A company that promotes its brand efficiently is bound to survive through the most difficult market conditions. This paper sets out to perform a market research of a brand experiencing a problem, and find solutions to the issue under investigation. To that end, Harley Davidson was chosen as the brand.Advertising We will write a custom report sample on Marketing Research: Nokia specifically for you for only $16.05 $11/page Learn More Some of the causes of the brand’s decline included branding, mismanagement, brand neglect, failure to move with the target consumers and cost cutting. From the research findings, it was evident that the company is in need of a brand revitalization strategy. Because of this assessment, viable recommendations as to how best the company can achieve this aim have been discussed. If the recommendations provided herein are applied, Nokia will be on it s path to becoming the iconic motorbike giant it used to be during the sixties. A brand’s inability to stay with its target market may lead to its decline. When a brand starts repositioning itself in order to appeal to a new audience, it stands the risk of losing its core clients. As a result, the customers may feel alienated and neglected in the process. This happened to the Nokia brand when it decided to manufacture Smart phones that were presumably of lower quality. They lost their loyal clients and the brand declined significantly. Rebranding strategies such as product differentiation and repackaging makes a brand more attractive to existing and potential consumers. Failure to rebrand may lead to a situation whereby consumers lose interest in a brand and look for new and different alternatives. Introduction Nokia’s market share worldwide have been on the decline in the past few years as the company struggles to match the competition. The phone giant is losing its p opularity at a very high rate while competitors are very quick to fill in the gap the company leaves in the market (Reinhardt 2006). While struggling to maintain its market share in the expansive phones market, Nokia’s consumer preference is very low compared to other brands especially with the Smart phones as shown below (Dediu 2012).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Therefore, product marketing with regard to the Nokia brand would be a vital step towards helping the company to regain its market influence. Product marketing for this brand would hence involve the seven Ps of marketing (Reinhardt 2006). The seven Ps denote Product, Pricing, Place, Promotion, Packaging, Positioning, and People (Reinhardt 2006). Product marketing is far much distinct compared to product management and the difference must be appreciated in this case. Thesis statement Developing and maint aining a brand is often a complex and costly issue whose outcome concerning the brand’s lifespan or destiny cannot be predetermined. However, with the application of marketing research and strategies, declining brands can be revived amidst the prevailing market challenges (Maatz 2012). This paper shall discuss the factors that led to the decline of the Nokia brand and come up with viable marketing strategies that can be applied to revive and maintain the brand despite the harsh economic and competitive forces that prevail in today’s business environment. This shall be done by analyzing credible literature that focuses on market research, branding and total quality management. Problem definition While product management is more concerned with the details of the product and its development, product marketing is concerned with popularizing and marketing the product. This involves creating awareness of the product to prospective customers, existing customers, and others. T he nokia brand despite the great decline in sales and publicity can regain consumer confidence with proper market research (Reinhardt 2006). This will enable the company to identify the problems facing their products and help provide the solution to these problems. Every business requires information that will help it be in a position to satisfy its consumer’s needs.Advertising We will write a custom report sample on Marketing Research: Nokia specifically for you for only $16.05 $11/page Learn More The nokia phone company is one such company that would greatly benefit from conducting a market research. This owes to the declining market share in the phone industry and consequently the decline in sales (Kremp 2011). Research methods and Limitations Historic accounts In this research, a number of research methods were employed to determine the extent to which the phone company has lost its market. The methods used therefore include the historic appr oach to research, survey method, and use of questionnaires. The Historic approach in marketing research is widely used a research method by a number of companies (Sharma 2011). Studying the past of a market is an important strategy of dealing with the future of the same. Survey For the future to be securely anticipated, the past, trends, and patterns of the experiences learned must also be examined. Survey on the other hand has become a favorite research method especially in market research (Maatz 2012). This has highly been influenced by the introduction of online surveys a factor that has assisted in greatly reducing the cost of research as well as increasing its accuracy and scope. With survey, data collection is very easy and efficient while the cost of data collection is relatively low and affordable. Questionnaire This method allows for anonymity hence the candid responses from the respondents and ultimately legitimate results. The questionnaires also in the field of research are effective and this particular research will engage this data collection method in order to have accurate market information on the product mentioned above (Sharma 2011). Nonetheless, all of the above data collection methods have limitations that may affect the results hence a risk of inaccurate information.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More A good example is the survey method used. In a survey, the possible answers and responses must be accounted for or else the research will miss some data hence having inaccurate information. This method is also prone to researcher errors where the researcher may make assumptions hence collecting inaccurate data (Sharma 2011). Market research In business, dealing with products and consumers requires organized efforts to collect information concerning markets and customers. The process of doing so therefore is referred to as product marketing. The Nokia brand of phones was doing very well around the year 2006 and 2009 as shown in the graph below (Dediu 2012). However, the market today has transformed technologically and the phone giant is struggling to keep the pace set by other players in the industry such as Samsung and Apple (Dediu 2012). The big question is why is it that a company of such magnitude is finding it hard to compete with the rest in the market? Conducting a research to establish the issues involved, this research found out a number of factors blamed for the decline in sales of the company. However, ineffective product marketing is the greatest cause of the decline (Kremp 2011). Problems facing the company Nokia’s problems can simply be summed up as Burning Cash. The company’s net cash dropped down by 24% in a year (Maatz 2012). To be precise, the total net worth if their losses amounted to $ 9 billion (Kremp 2011). It is even projected that with the current trend in the market and the company’s reluctance in counter attacking its lack of competitive strategies, the company may go bankrupt in the next two to three years. Attracting investors and customers The company’s future projections are not very convincing and consumers as well as investor are losing confidence in its market strength. The nokia company has been accused on many occasions to be dragging behind as far as technology in the phone industry is concerned (Savov 2011). With the growth demand for smart phones, consumers are accusing the nokia company of not living up to their expectations hence giving the competition an upper hand in the market as shown in the percentage graph below (Dediu 2012). The company as of this year is still not ready to integrate its technology with the rest of the players in the industry and this has caused them great decline in doing business as shown in the graph below (Dediu 2012). Currently, consumer preferences are shifting from communication gadgets to IT gadgets. The market for phones has dramatically taken a new shift and nokia is not effectively responding to the market shift. They are also faced with the fact that they are aiming their products at a saturated market segment not forgetting that their wage costs are on the rise (Savov 2011). Long supply chains that the company operates under in addition to the high import charges for its raw materials cause other problems. The seven Ps of marketin g Using the seven Ps of marketing, the research on how to regain market relevance for the company can be achieved. First in the list is to identify the relevance of the product (Ryan 2011). The product in this case is a phone and the industry it satisfies is the communication industry. Nokia Company should think in the lines of manufacturing IT relevant phones just as the competition is doing. ICT influence in the industry With the increased use of ICT, very few consumers want to purchase a phone for communication only. Seventy five percent of the interviewed respondents said that they want to buy a phone that puts them technologically at the same level with the increasing technology in the mobile phone industry. The second item to look at in this research is the pricing (Savov 2011). Determining what a company receives as compensation for its product through the sale of its products is vital for the survival of the company. Pricing is determined by many factors including the produc tion cost of the product. However, the price of a product can determine its volume of sales. High prices on products can have both positive as well as negative effects. By putting high prices on products, the results would turn out positive if the high price were taken as a sign of high quality production (Savov 2011). The consumers know that quality products are quite expensive and with the need to purchase high quality goods, the consumers may associate high prices with high quality. The pricing effects of a product However, this is not always the case as high prices can also influence potential buyers to purchase and pursue alternative products to circumvent the high prices. Giving a product a high price therefore should be well researched and its effects be evaluated to avoid an unanticipated loss. Another approach in pricing is selling the products at low prices, which means slightly above the production cost (Savov 2011). Through this approach, there are benefits as well as sh ortcomings. The consumer might take selling the products at a low price as a sign of low quality in production; hence, they may not be interested in buying the product. Cheap products are associated with low or bad quality and with reference to that fact, selling your products cheaply does not guarantee high sales (Murph, 2011). Nonetheless, goods sold at a cheaper price are more likely to make significant sales compared to the otherwise situation. While determining pricing for a product, it is vital to consider the manufacturing cost also known as the production cost, the market condition and the quality of the product. Price determining factors These are the three main determinants of the price of a product and are significant in determining the price. The needs of a consumer can only be satisfied with a product he or she is willing to purchase and has the ability to sue. For this reason, it’s surface to say that pricing is an important part of marketing (Savov 2011). Packa ging on the other hand is all about the physical appearance of a product and the form of presentation. The outward look of the product must be catchy and attractive to the consumer for him or her to think about buying the product. Research findings In relation to the seven Ps of marketing, the nokia company is left behind in terms of pricing, packaging, and promotion. To maintain competitiveness, the company has chosen to do so through pricing. The recent introduction of affordable gadgets from its company in Indonesia is a clear indication of the company’s determination to pursue the lower segments of the market (Murph, 2011). Nokia believes that the lower mobile market is and remains promising and hence the new entries. These could be seen as a strategy to avoid competition in the higher segment, especially the smart phones. The new entry of the low price Nokia Asha 205, a low priced smart phone, and the nokia 206-feature phone are some of the new strategies to revive the g iant phone maker’s market share (Murph, 2011). With the increased technological advancement, phone capability to be upgraded to receive new software applications is vital. The nokia Lumia failed The nokia Lumia, which is the latest smart phone by the company, is not competing effectively in the market as the manufacturer had anticipated. This is apparently because the gadget cannot be upgraded to the new operating system version, Windows Phone 8 (Dinning 2011). This means that all consumers with the old model operating systems are forced to purchase a new phone and this has been the main problem of the nokia phones. One model can be significantly different from the other hence creating a distinct difference between its products. Recommendations As noted in the above research, the nokia company has been left behind as far as technology is concerned. They have not embraced the global idea of an IT developed consumer base (Buckley 2011). Nokia would benefit more from conducting market research to identify the needs of the consumers. The company should not rely more on creating labels that symbolize their independence rather they should be more focused on the needs and wants of consumers. Easy to use gadgets Today in the market, the consumers are looking for working and easy to use operating systems and the android platform has already gained popularity among consumers (Dinning 2011). The software integrates easily with other software’s easily. Nokia should revise and adjust its pricing systems to get back fully to its position in the market. The decision for the company to focus on the lower segment of the market might have been well intended but clearly, it is not working to the advantage of the company. Opportunity The company has opportunities to improve their market share today and challenges the competition. It is also true that it has the financial capability to cease such opportunities. However, for the company to be able to rescue its declin ing market share, there are vital technological changes that need to be made. Nokia need to change and improve the technology they use in manufacturing their phones (Sharma 2011). Changing for instance the camera resolution and improving picture messaging will definitely attract consumers to buy phones under the nokia brand (Dinning 2011). Market penetration To penetrate significantly the market, the company should re-invent its products to come up with a new product that the competition does not offer (Murph 2011). The company must concentrate on strategic ways to enter into to the market, market growth, product advancement, and diversification (Buckley 2011). Nokia is the only giant phone manufacturer that specializes in mobile phone production. All others such as Samsung and Apple have diversified their production into other products like laptops, iPods, television, and other electronic devices. Market shift Researching and considering changing their market is vital just in case the current target market is saturated. The current price needs to be lowered in order to appeal to the consumers. This can be done for a while until the consumers get used to the brand then the prices can later be adjusted to reasonable prices (Dinning 2011). For a business to succeed, it has to be in a position to supply the needs of the consumer. Conclusion This research has put the nokia brand under great scrutiny in terms of sales and marketing structure. The company that was once the giant phone manufacturer is slowly declining in the market with regard to its market share. In the research, several factors that have led to the decline in sales of the brand’s products have been identified and clearly outlined. Marketing research methods that are effective in helping salvage Nokia’s lost glory also are identified in the paper (Buckley 2011). The bottom line as suggested in this research is the fact that Nokia as a company needs to change its technology in the manuf acture of phones and come up with strategies that can effectively compete with the rivals (Buckley 2011). Marketing is one of the better ways of competing in such a saturated market and to improve sales, diversification is vital. References Buckley, S. 2011, Nokia N9 to ship in Sweden on September 23, Saith awkwardly translated release. 22 June, http://www.engadget.com/2011/06/22/nokia-n9-to-ship-in-sweden-on-september-23rd-saith-awkwardly-tr/ Dediu, H. 2012. How Samsung beat Nokia. n.d., image, http://www.asymco.com/2012/04/12/how-samsung-beat-nokia/ Dinning, D. 2011, Nokia N9 Imaging. 27 June, http://conversations.nokia.com/2011/06/27/damian-dinning-on-nokia-n9-imaging/ Kozhanov, A. 2011, FM Radio for Nokia N9: First FM Radio application is available in OVI Store. http://my-meego.com/software/applications.php?fldAuto=1276faq=2 Kremp, M. 2011, Das hà ¤tte Nokias Gewinner sein kà ¶nnen. 21 June, http://www.spiegel.de/netzwelt/gadgets/smartphone-n9-das-haette-nokias-gewinner-sein-k oennen-a-769589.html a Maatz, B. 2012, Exotisches One-Hit-Wonder. 8 January. http://www.stern.de/digital/telefon/smartphone-nokia-n9-exotisches-one-hit-wonder-1770646.html Molen, B. 2011, Nokia N9 gets axed in Germany; global tour looks even more meager. 11 August, http://www.engadget.com/2011/08/11/nokia-n9-gets-axed-in-germany-global-tour-looks-even-more-meage/ Murph, D. 2011, Nokia: the N9 is not coming to America. 9 August, http://www.engadget.com/2011/08/09/nokia-the-n9-isnt-coming-to-america/ Savov, V. 2011, Edited: Dear Nokia, you cannot be serious! http://www.engadget.com/2011/06/22/editorial-dear-nokia-you-cannot-be-serious/ Savov, V. 2011, Nokia N9 review. 20 October, http://www.theverge.com/2011/10/22/2506376/nokia-n9-review Sharma, V. 2011, The N9 includes an FM transmitter receiver although the software is not ready yet. 23 June, http://newstyle.maemo.org/news/planet-maemo/?org_openpsa_qbpager_net_nehmer_blog_index_page=56 Reinhardt, A. 2006, Nokia’s Magnifi cent Mobile-Phone Manufacturing Machine. 3 August, http://www.businessweek.com/stories/2006-08-02/nokias-magnificent-mobile-phone-manufacturing-machine Ryan, P. 2011, Nokia’s new mega-based N9 is set up for failure. Ars Technica. 24 June, http://www.917wy.com/gadgets/news/2011/06/nokias-new-meego-based-n9-is-set-up-for-failure.ars This report on Marketing Research: Nokia was written and submitted by user Jordan Jefferson to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Concept and Impact of the Hegemony

Concept and Impact of the Hegemony Introduction The major objective of this study is to explore the concept of hegemony by demonstrating some examples that can enable the reader to fully conceptualize the term. In addition, the study will also examine the effects associated with transnational corporations either positive or negatives.Advertising We will write a custom essay sample on Concept and Impact of the Hegemony specifically for you for only $16.05 $11/page Learn More Finally the study will embark on discussion of the function of education with demonstration of examples from personal real life or reading. Discussion What is hegemony? Hegemony is a term with several meaning but it largely depend on the situation where the term is used. People define hegemony as the situation whereby a particular entity has power over another. However, the ability to influence and take control over political affairs is what many people consider as hegemony. In addition, many people consider hegemony as le adership or dominance of one nation up on another. Politically, hegemony is considered as a cycle in which when global power begins to lose its control or influence on a particular nation it starts to cause its down fall. For instance, Britain colony was considered as hegemony during 19th century before it began to experience troubles from its colonies such as the Indian among others. There are several theories of hegemony whose purpose is to expound on how a nation or group of people could maintain their powers. Example of hegemony is the British rule in the North America States that include the Virginia, New York and Massachusetts during the period of colonial unrest (Naiman 127). Impacts of transnational corporations Transnational corporations have both positive and negative effects on peoples’ lives for instance they bring about increase in labor productivity by training skilled manpower and supply of foreign technology. In addition to this, they pay substantial wages to the causal labor force thus improving the standard of living for the workers.Advertising Looking for essay on political sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More Another positive impact of transnational corporation is that it stimulates local entrepreneurship through offering contracts to local industries with an aim of enhancing competition. It is also noted that transnational corporations lead to introduction of goods and services that are unavailable. In contrast, transnational corporation can led to unemployment by the introduction of labor saving technology. In addition, the coming of transnational corporation has led to the introduction of inappropriate technology, consumption pattern and products. These are some of the positive and negative effects of transnational corporations (Naiman 143). Functions of Education Education is helpful to the people being educated because it initiates the process of socializati on meaning that through education people can learn the best means through which they could relate and interact with others. However, it is through education whereby culture is transmitted for instance, education teaches people new styles of living by civilizing them. It has been noted that through education, people lives can attain certain degree of change emanating from behavioral modification. In addition, people being educated consider education as important to their lives because it promotes physical, mental and moral growth meaning that uneducated people experience low level of growth compared to educated ones. For example, a teacher can think big than a herd’s man among others. Based on this, many people have considered education vital to their lives because it empowers them to develop own ideas, opinions, responsibilities, decision making abilities and independent behavior. An example of this is how lecturers develop lesson plans for their teaching activities. Another function of education is that it brings about desirable changes in economy, social and technological areas that are crucial in determining peoples’ standards of living in every nation. For instance, education opens avenues through which people could become rich therefore b able to live luxurious lives such as driving an expensive car and living in self contained houses among others (Naiman 159). Work Cited Naiman, Joane. How societies work, class, power and change in a Canadian context. 4 Edn. London, InfoBase Publishing, 2007.Advertising We will write a custom essay sample on Concept and Impact of the Hegemony specifically for you for only $16.05 $11/page Learn More

Blackpools Literature Character in Hard Times

Blackpool's Literature Character in "Hard Times" Charles Dickens Hard Times is a novel depicting the destructive forces of utilitarianism on the modern world following the Industrial Revolution. Through the vivid characters interwoven throughout the text, Dickens exemplifies the devastation caused by the mechanization and dehumanization of human beings as factory workers. This central theme is most readily seen in the tragic character of Stephen Blackpool and the unbefitting repetition of struggles he is forced to endure for the sake of morality and personal integrity. Even Stephens last name alludes to the somber, black pools of tragedy that immerse his life as a humble factory worker. Dickens uses the setting in which Stephen Blackpool lives, as well as his appearance, speech, social interactions, and death, to unashamedly attack the destructive nature of utilitarianism. In the tenth chapter of Dickens Book the First, Stephen Blackpool is first introduced as a character in the drab Coketown factory setting. In the hardest working part of Coketownwhere Nature was as strongly bricked out as killing airs and gases were bricked inthe whole an unnatural family, shouldering, and trampling, and pressing one another to deathamong the multitude of Coketownlived a certain Stephen Blackpool, forty years of age (68). Stephen comes from the inner most heart of the laboring town. Whereas personified Nature would be expected to live amongst a healthy community of people, artificial bricks have been erected in Coketown to create an unnatural town with images of deadly gas, fumes, and smog. Even the family unit, which is often viewed as the core element of most communities, has been cannibalized and set against itself with competition, shouldering, and trampling. Within the harsh and oftentimes dangerous world of factory labor, a man of forty years of age would be co nsidered an elder worker. For Steven to have survived to the age of forty attests to his diligence and endurance as a loom weaver. The setting in which Stephen is described emphasizes the contrast between the external, noxious environment and his true identity that is revealed as a man of heart, integrity, and goodness in the following chapters. Decades of work as a weaver in Coketown have shaped the physical appearance of Stephens body: a rather stooping man, with a knitted brow, a pondering expression of face, and a hard-looking head sufficiently capacious (68). Stern, weathered, and stooping images depict Stephens physical condition, but beyond the deep brow and hunching shoulders lie glimpses into his true character: a pondering, searching, hard-looking man with an ample capacity for goodness. Following this brief description of Stephens appearance, the reader is immediately told, whereby somebody else had become possessed of his roses, he had been possessed of somebody elses thorns in addition to his own (68). Undoubtedly Stephen Blackpool is an afflicted character with ragged scars from life in Coketown. The roses of life, whether rooted in a happy marriage, a faithful family, a satisfying job, or a life of fruitful works, have all been denied to Stephen. As a man with thorns and pain, Stephen cannot survive in his pre sent position. Coketown and other factory towns driven solely by industry and production do not value individuals like Stephen. He was a good power-loom weaver, and a man of perfect integrity (69). The primary value of Stephens life is placed in his identity as a good power-loom weaver. Only secondarily can he be described as having impeccable integrity because workers in this utilitarian system were solely valued in the quantitative measures of production. Through the character of Stephen Blackpool, Dickens asserts integrity and individuality have no place to root and grow in these bleak conditions. Allegorically, Stephen can be seen as a character that represents what happens to industrial workers when they are dehumanized and valued only for the sake of factory output. While this allegorical characterization holds true throughout Dickens novel, Stephen can also be examined on a distinct and unique level when compared to the other factory workers. When seen in relation to the other laborers, referred to as Hands in Hard Times, Stephen held no station among the other Hands who could make speeches and carry on debates (68). His simple speech and inability to deny personal integrity leads Stephen into further tragedy once Slackbridge and other union agitators rise up against him. After being cast out of his workers group, Stephen must report to the factory owner Mr. Bounderby. When prompted by Bounderby to relay information on the individuals instigating the United Aggregate Tribunal, Steven responds, Theyve not doon me a kindnessbut what believes as he has doon his duty by the re st and by himself. God forbid as I, that ha ettn an drooken wi em, an seetn wi em, and toiln wi em, and lovn em, should fail fur to stan by em wi the truth, let em ha doon to me what they may (151). Even though Stephen has been rejected and abandoned by his fellow workers, he refuses to give Bounderby any information to use against the laborers. Not only does Stephens character reflect the contrast between the agitators corruption and his own standard of virtue, but his character also emphasizes the contrasts between the laborers poverty and brotherhood as compared to Bounderbys affluence and self-interest. To greater exemplify the disparity between Stephen and Bounderbys characters, Dickens writes, Now, a Gods name, said Stephen Blackpool, show me the law to help me! Hem! Theres a sanctity in this relation of life, said Mr Bounderby, and-and-it must be kept up' (79). In communities like Coketown, equality between the factory laborers and owners cannot exist because prominent figures like Bounderby are sure to maintain sanctity and inequality no matter what the moral cost. When looking at the character of Stephen Blackpool, Dickens stresses the stark contrast and incompatibility between the ideals of utilitarian communities as opposed to the ideals of a man like Stephen Blackpool with perfect integrity. Once Stephen is exiled from Coketown for his alleged and unfounded blasphemy, he finds himself in search of a new home. Upon Stephens departure from Coketown, Dickens remarks, so strange to turn from the chimneys to the birds. So strange to have the road-dust on his feet instead of the coal-grit. So strange to have lived to his time of life, and yet to be beginning like a boy this summer morning! (167). So strange to fathom the persecution thrown on a man like Stephen Blackpool with faultless character. When Stephens name is eventually slandered for the robbery of Bounderbys bank, he decidedly returns to Coketown to defend his honor and integrity. However, after falling down the Old Hell Shaft, Stephen expresses his dying wish to Mr. Gradgrind, Sir, yo will clear me an mak my name good wi aw men. This I leave to you (274). Without a name of honor to live on, Coketowns agitators would eternally defeat Stephens integrity; therefore a cleared name for Stephen is of utmost importance. On ce Stephen succumbs to his fatal wounds from the fall, Dickens writes, the star had shown him where to find the God of the poor; and through humility, and sorrow, and forgiveness, he had gone to his Redeemers rest (275). Only in death can a good man like Stephen find peace and rest from the black pools of tragedy that plagued his life in the utilitarian setting of Coketown. Dickens theme of depicting the destructive forces of utilitarianism, mechanization, and dehumanization is found throughout the context of Hard Times, and specifically in the character of Stephen Blackpool. By shaping the honor displayed in this characters physical appearance, speech, social interactions and death to blatantly contrast the lack of morality in utilitarian industrialization, Dickens voices his condemnation on the destructive dehumanization present during this modern era. Unless changes are made, in the words of Stephen Blackpool ­a man of impeccable integrity ­the world will flood with black pools of tragedy and inevitably become a muddle! Aw a muddle! (273).

Rotork Fluid Systems as a Global Company That Is Designed To Serve Essay

Rotork Fluid Systems as a Global Company That Is Designed To Serve Customers for All Needs That Are Associated With Fluid Powered Actuators - Essay Example It is evidently clear from the discussion that Rotork Fluid Systems have their manufacturing plants in the United States, Germany, and Sweden which is supported through the application of a strategic network of Centres of Excellence, control system packing, serving application engineering, and commissioning and support sales support for local industries installation. Rotork Fluid Systems practices quality and safety production of pneumatic and electrical actuator valves using a custom test systems that test the correct operation and product functionality and assist with the development and research. Rotork Fluid Systems manufacture high-quality Pneumatic Actuators. Actuators that do not perform well have serious consequences to the production process. Pneumatic actuators are used to plug, ball and butterfly valves. In addition, they can be used in various quarter turn applications that include pressure regulators and dampers. They are made of aluminum alloys of high duty that provide corrosion resistance and optimum strength. They have different variety and sizes that range between twelve to four thousand nanometers. Pneumatic actuators are produced in two versions; the single and double acting. The two versions have been designed in a way that there are no movements on the outside. By this, they become safe, easier installation and low maintenance needs. In addition, the pinion construction and pinion rack mean that they are lightweight and have a little volume to occupy. The double and single acting actuators are made use of in most safety systems. They have the ability to return automatically to fail-safe positions and have modular spring packages that ensure they are easily applied within a wide prospect of supply pressures and operating conditions. The actuators are fitted by use of drive inserts. This is done to enable them to become directly mounted onto the right valves and eliminate the call for a coupling and bracket type of mounting kit. The continue d use of directs mounts cut the costs of a valve assembly. The choice of an actuator is dependent on the valve torque requirement.

Determination of the California Bearing Ratio CBR of an Engineering Lab Report

Determination of the California Bearing Ratio CBR of an Engineering Soil sample - Lab Report Example This value serves as a recommendation for the usage of the engineering soil in subgrades and base courses in pavements. The CBR value is a Rating or percentage which is calculated by comparing the measured pressure with the standard pressure. Then compared with the recommendation given by different engineering practicing bodies and authorities. The test is carried according to BS 1377: Part 4: 1990. As the procedure is already discussed in detail in the Laboratory Manual and the BSI Standard. Whereas the brief outline is that the first step is to prepare the sample to be tested, then the soil sample is compacted using the standard method. Then the sample is placed in the compression machine and after applying the seating load, the test is initiated and reading is taken for every 0.25 mm interval. Lastly the value of 2.5 mm and 5.0 mm penetration is recorded, and finally, the CBR value is calculated. But the results our test show that the curve for the bottom is above the curve of the standard this is not correct. Hence there is some source of error. These errors can be due to any reason; this could be due to the faulty apparatus, and there might be a permanent error in the dial gauges. There might be some initial reading that could have been considered and not eliminated later. There is a large error seen in the readings of the bottom of the CBR test, the result shows that the CBR value is more than 100% that is not possible. So these reading are not considered and discarded. Therefore the CBR value of 5% is found as an appropriate value. Then there are certain considerations to be taken while the experiment to have accurate readings. Firstly the face of the plunger must be leveled onto the sample face and no kern should be there. Then the surcharge plate must also be placed which will restrict from the heaving of the soil.

Great deal of documentation Essay Example for Free

Great deal of documentation Essay These two documents need to be completed by the company and sent off to the companies of house where they will assess if the organisation meets the requirements to trade under the name PLC. The companies of house will provide the organisation of a certificate of incorporation which gives them the legal right to start trading. Apart from the legal requirements the formation of a public limited company is a very expensive process compared to a sole trader or partnership and requires a great deal of documentation. The company also needs to have at least  50,000 of share available before it can become a PLC. Another disadvantage is that the founder(s) of the company can end up losing total control of the organisation due to the company shares being readily available for sale on the stock exchange. Large organisations such as Tesco can become difficult to manage efficiently due to the size and capacity of the organisation which often results in staff feeling ignored by a remote management and the decision making can be difficult and take a great deal of time to be able to reach a conclusion. Also detailed financial accounts of the organisation must be published each year, which provides valuable information on how the company is performing to competitors and prospective take-over companies. OBJECTIVES OF TESCO PLC Tesco is already the number one food retailer in Britain and one of the top three in the world, but the organisations wants to improve in stature and minimise the chances of potential competitors catching up. Tesco PLC has one main aims which it expects to achieve in order to continue it success in the competitive UK retail market against such competitors as Sainsbury and Asda. To increase value for customers continually and to earn their lifetime loyalty For this specific aim, they have also set themselves several objectives to increase their chances of achieving the aim such as: 1. To understand our customers better than any of our competitors do. This objective was set so that the customer service provided and the understanding of customers by Tesco PLC is the best in the market and to ensure their closest competitors are not capable of competing. 2. To earn the respect of our staff for these values and to appreciate their contribution to achieving them. Tesco PLC not only wants to appreciate the contribution of their external customers but also the internal one. Tesco want to show that it cares for the needs and expectations of it staff. 3. To recognise that we have brilliant people working for us and to use this strength to make our customers shopping enjoyable in a way that no competitor can. Tesco PLC want to appreciate what their staff are doing for them and that will increase the staff moral and motivate them to continue with the work so potential competitors are kept at bay.

Obesity and Self-Esteem Essay -- essays research papers fc

Today obesity is talked about as a major physical health problem. It can cause diabetes, high blood pressure, heart disease, immobilization, and many other problems. However many articles fail to mention what is one of the most important and most destructive problems. This is the effect of obesity on one’s mental health and wellbeing. Being excessively overweight usually instills in it’s victims a sense of self worthlessness and gives them a very negative self-image. This can lead to an array of problems that affect the person in a way that is much more direct and difficult to deal with than physical problems. While the problem is known to affect men, it strikes women much more often. The models and celebrities in the media that set the standard for what women should look like are thinner than 90-95 percent of the American female population (Seid p.6). This is an unrealistic portrayal of what the human body should look like when compared to most women’s genetic makeup. Women’s self-image, their social and economic success, and even their survival can still be determined largely by their beauty (Seid p.5). Men on the other hand seem to have it a little easier when it comes to looks. Their self-image is largely determined by what they accomplish in life and not by whether or not they meet the social standard for looks. Modern clothing and fashion require women to show off their bodies more in tight clothes and by showing more skin than in the past. According to Roberta Seid ...

Concert Report Essay

Thesis statement: â€Å"This report will simply discuss how Ludwig van Beethoven integrated old and new musical ideas into his work, thus creating an unconventional but transcendent and influential quartet, based on the String Quartet No.9 in C, Op. 59, No.3 â€Å"Razumovsky† performed on the concert.† On 22nd Nov, Shanghai Quartet, one of the world’s foremost chamber ensembles, performed two musical works. They are Ludwig van Beethoven’s String Quartet No.9 in C, Op. 59, No.3 â€Å"Razumovsky † and Antonin Dvorak’s Piano Quintet No.2 in A, B. 155, Op.82. In this report, I will focus on discussing Beethoven’s work. 1Ludwig van Beethoven was a German composer and pianist. A crucial figure in the transition between the Classical and Romantic period in Western art music, he remains one of the most famous and influential icon for all composers. His best-known compositions include 9symphonies, 5 concertos for piano, 32 piano sonatas, and 16 string quartets. 2The String Quartet No.9 in C, Op. 59, No.3 â€Å"Razumovsky† was written in around 1805-1806, when Beethoven was aged 35 and was at the height of his productivity. It is called the ‘Razumovsky’ quartets because it is commissioned by a Russian count of that name, who was the Tzar’s ambassador in Vienna, a keen amateur violinist and a confirmed music lover. The quartet consists of the following four movements: 1. Andante con moto – Allegro vivace (C major) 2. Andante con moto quasi allegretto (A minor) 3. Menuetto (Grazioso) (C major) 4. Allegro molto (C major) I will focus on discussing how Beethoven integrated old and new ideas into the second, third and final movements The second movement brings us to an unconventional territory. Beethoven tried something radical and that is an entire Russian movement. The ‘exotic’ flavor of this movement is easy enough to hear in the augmented second intervals of the opening violin melody, the frequent pizzicato accompaniment of the cello in which as if it imitates a ‘folk’ instrument such as guitar of harp and especially in the long passages of static harmony. Indeed, Beethoven is successful in conjuring up this  sense of geographical distance that the movement sounds very similar to the ‘nationalist’ inspiration from decades later, by Romantic period composers like Dvorak or Borodin or Chaikovsky. But the extreme modulations and patient logic of the tonal return betray it back to its time and composer. While the second movement gives an unconventional feeling and goes for something new during that time, the third movement gestures in the opposite direction. During Beethoven’s ‘middle’ period, he tended to avoid the Minuet and Trio format and try to use the robust Scherzo in his works; but here he returns to the somewhat-old-fashioned form, in a movement with a characteristic rhythmic motive in the opening seamlessly exchanged between instruments. As if to complete the ‘old-fashioned’ mode, the Trio’s uncomplicated dance character and rising ending melodies even bring us back to the world of early Haydn, who is a Classical Period composer. Everything in this quartet has been a surprise so far, and the last movement is no exception. It is led by a gentle coda to the third movement that ends on a question mark. But then, of all things, we are presented with the start of a traditional fugue, led off by the viola at a furious tempo. Again we have a sense of traveling between the new and the old. Fugues were by now an ancient, learned device; but Beethoven integrates this one into the most extrovert and ‘public’ of moods – as a display of evident virtuosity for the four soloists. What is more, as soon as the four entries have been completed, there are not any formal counterpoints and Beethoven explores instead the grandiose, ‘symphonic’ modes, especially that flamboyant celebration of an enormous C-major space on all four instruments. All in all, Beethoven is so successful in integrating old musical ideas, coming from the Romantic or even the Classical period, and his new thoughts into this quartet. While I listened to it, it acts like a time machine, bringing us to travel between old and new. No wonder it is regarded as one the most transcendent quartet composed by Beethoven.

Effects if the Columbian Exchange on Europe Essay

The Columbian Exchange refers to the interchange of diseases, crops, and ideas between the New and Old World after Christopher Columbus’s initial voyage to the Americas in 1492. These biological exchanges changed the way of life for both Native Americans and the Europeans, impacting the social and cultural makeup of both sides. The discoveries of valuable metals and crops are perhaps the biggest findings for the Old World, and these encounters helped countries like Europe get out of the Middle Ages and into the years of Enlightenment. However, the exchange not only brought gains, but also losses. The years of exploration and exchange following Columbus’s landing helped European nations in many ways, especially contributing to the development of the economy and population. Before Columbus’s expedition to the distant lands, Western Europe was an agrarian society, in which the people lived in family households. The feudal lords ruled the land strictly, causing living conditions to be poor for the majority of the Europeans. Most peasants and lowerclassmen survived on bread and porridge, seasonal vegetables, and rarely a piece of meat. In addition, one-third of Europe’s population died from starvation and diseases like Black Death. Still, however, productivity was increased by water mills, iron plows, and other new technologies. Under the Roman Catholic Church, and the pope, Europeans lived strictly religious lives. The Columbian Exchange helped bring Europe’s economy out from the depths and also aided food production, protecting Europeans from famine. The seemingly long years of these exchanges helped Europe’s economy for the better, even though much more money was being put into circulation. The introduction of new staple crops like corn and potatoes brought in large sums of money and surpluses. Slave labor saved the European a lot of money, too. Trade and raiding the I ndians, on the other hand, brought in valuable metals like gold or silver, furs, raw materials, and other goods. Additionally, these trades caused for the advancement of ships and other large vessels, which created more jobs and opportunities, helping the economy grow even more. Tobacco, another crop from the New World, was so widely accepted that it became a substitute for currency in some areas of Europe. All of these social and agricultural enhancements assisted in the specialization of labor, eventually leading European countries into the Renaissance. Many of the exchanges that transformed the economy also reformed the population. Surpluses from growing crops saved the  peasants and lowerclassmen from starvation. Since more people were able to survive, rather then dying from malnourishments, the population of European countries rose. The shipment of slaves, although not too large, also caused the population figures to go up. At this point, European countries started to send people to the New World due to overcrowding; however, some diseases like syphilis arrived at Europe from returning the Englishmen. Although syphilis caused many deaths, it did not effect the overall population of Europe, and it was in no way comparable to the epidemics that were caused by immigration to the New World. Europe truly gained from trading and exploring the unexplored, virgin soil of the New World. They gained materials and crops, which helped boost the economy; be that as it may be, the Europeans also lost lives due to diseases like syphilis. All in all, the Columbian Exchange helped the economy, reformed the way of agriculture and education, and started the age of Enlightenment.

Shrek Lord Farquaad Essays

Shrek Lord Farquaad Essays Shrek Lord Farquaad Paper Shrek Lord Farquaad Paper In contrast to Shrek, Lord Farquaad is evil and sly. We know this because he tortured the gingerbread man by dipping him in milk and getting the truth out by threatening him by removing the buttons. This shows that he is cruel and ruthless. When he finds out that Princess Fiona is an ogre at sunset he treats her badly by calling her names and ordering his guards to lock her in the dungeons he. This clearly shows us that he never loved Princess Fiona but he only used her to become king of Duloc. He is a two- faced crook who has features of an ogre instead of a Lord. When a director is making a film it is important that he/ she uses different camera angles/ shots to create a variety of effects. There are 3 main types of angles or camera shots, high angle shot, mid- angle shot, low angle shots and close up shots. When Shrek tries to scare the story characters at the beginning of the film there is a close up shot of his mouth, this suggests that he is going to eat them up. This gives a tense moment for the viewers. The darkness causes further unease and pressure. Close up shots are used to focus the viewers attention on something. They are often used to focus attention on characters emotion. Close up shots are also used when Shrek and Fiona are smiling this gives an effect on the romance relationship between them. They took close up shots so that we can focus on their emotions and the way they move. This way we can focus on every smile and details on their faces. When lord Farquaad is introduced to Princess Fiona the camera focuses on his hands instead of his face. This is done to make Lord Farquaad look hostile and unsympathetic. When Shrek Lord Farquaad castle the camera moves from ground level to show his tower, this is a high angle shot. It is useful because it makes Lord Farquaad seem dominant and wicked and Shrek and Donkey seem vulnerable and pathetic. High angle shots are used when a character is made to seem more helpless and human type. This is an important scene because in traditional fairytales this would be the other way round. The ogre would seem wicked and the donkey and Lord Farquaad would be helpless. I think that this is the most important angle used because this reverses the whole tradition. The effect of mid-angle shots is that they make the characters seem equal. This is shown when Shrek is preparing a meal for Princess Fiona and when Shrek and Donkey are relaxing. Sometimes, a characters back is shown rather than their face. This is used to suggest seclusion and isolation from other characters. For example when Princess Fiona leaves Shrek and goes inside she turns her back on him, this is to show that Princess Fiona is hiding something and isolates herself from him. Another example is when Shrek decides to end his relationship with Donkey, to show this he turns his back on Donkey and the relationship between them. Setting another presentational device used to influence the viewer. Shrek swamp describes his character in a way. Although it looks like an ogres swamp; dirty and smelly it is still inviting and homely. This is the same with Shrek; he looks ugly and disgusting but in fact he is kind and fun to be with. The fact that other characters scheme into Shreks shows that as a character he is lively and wants to entertain people but he has always been rejected by the villagers so he has grown to be quite private and self-centered. Lord Farquaad lives in a castle which is expected to be a calm, pleasant, comfortable, friendly and its supposed to have an air of majesty and splendor. But it is quite scary, threatening and cruel. Although Shrek looks and often acts like an ogre; when he is bathing in mud and when he brushes he teeth with mud. Lord Farquaad seems like a typical lord because he lives in a castle and dresses up majestically although his character does not suggest that.

My project discussion will be based on the research conducted to Essay - 1

My project discussion will be based on the research conducted to evaluate the immigration policy and the impact it has on the va - Essay Example The various immigration policies differ from country to country. There are similarities and disparities in the immigration policies in developed countries like Canada and under-developed or developing countries like South Africa. The similarities and differences in immigration policies in Canada and South Africa have an impact on the number of people that immigrate, with potential effects on the labor workforce in these countries influencing economy differently. Immigration Immigration is simply relocating to another country for different reasons. Some immigrate to look for jobs, political freedom, studying, marrying and for business. Immigration is different from country to country. While some countries may be good for political asylum, they may not be the best for business or studying. As such, people have to choose the country they will immigrate to very carefully depending on their future objectives and goals. However, there are exceptions, where a country is suitable for all the possible reasons for immigration. Developed countries have almost everything in order including democracy, education system, better wages and business opportunities. Any person can move into such a country and meet his objectives. Developed country is defined as a country with high level industrialization, high income, and high life expectancy rate, democratically mature, good education systems and with well defined political systems and low corruption rates. Such countries have high literacy levels and high employment rates as well. On the other hand, developing countries are those that are on the path of becoming industrialized, democratically mature. The income, life expectancy, education systems and political systems are improving but are yet to get to the required levels. Most developing countries are working hard to ensure they become developed. Immigration policy is one of the many things such countries are using to improve the various systems. Developed countries also depen d on the immigration policies for different things (The World Bank 1). Similarities and differences in immigration policies in Canada and South Africa Workforce South Africa and Canada are constantly in need of people to work in the various sectors of the economy. The reasons behind this are different for the two countries. In South Africa, laborers required are usually non-skilled and semi-skilled. The demand for these workers is attributed to by the many mining industries within the country. Skills do not need to be high unless the person will have to be employed as a manager or director of the big firms. In fact, people looking for un-skilled and semi-skilled jobs are not well educated in most cases. However, this does not meet that well educated people with high level of skills cannot be accommodated. The South Africa Department of Home Affairs categorically states that the country can accommodate people with exceptional skills and qualifications. There are no specifications on the Language an immigrant has to be proficient in to move and live in South Africa (Segatti 19). On the other hand, Canada focuses mainly on highly educated and highly skilled persons. The department of immigration categorically states that potential immigrants to Canada have to be well learned. They must have at least one year experience in their field. Canadian government regulates the qualifications to be used at any given time (Reitz 409). For example, if

Drinking Age in the US regarding college students Essay

Drinking Age in the US regarding college students - Essay Example However, after 1984, the American government pressured the state governments to declare twenty-one to be the new legal limit for those who wished to consume alcohol (Trex). While their intentions were to curb destructive habits that were common even then among youthful drinkers, their reasoning that the youth were too young at eighteen years to consume alcohol responsibly was not rational. It is preposterous to state that 18 year olds cannot be trusted with alcohol if they are entrusted with the safety of their country as soldiers and also have the right to marry and procreate at eighteen (Wood). Eighteen year olds in America can be can tried as grown men and women in law courts, pay taxes, vote, serve on juries, drive, conclude financial contracts, and purchase weapons. Essentially, age cannot be used to determine whether or not a person will choose to drink responsibly. Even though there is a lot of media attention given to underage drinkers who become a nuisance to society, there is not much attention given to adult drinkers who exhibit the very same behaviors. In addition, the outlawing of a negative behavior may not necessarily change the way people view that particular behavior. For instance, posting speed limits in different places does not necessarily stop people from speeding. Raising or Lowering the Drinking Age Limit. Raising the Drinking Age Limit is only likely to increase the number of drinkers who can be referred to as under-age drinkers. It is also likely to cause young adults to start abusing other substances in greater numbers than was the case before. When drinking is presented as the one thing that people may not participate in, it starts being perceived as the ‘forbidden fruit’. This happens with people of all ages; whether they are adult or underage drinkers. A good example of this is the 1920s when drinking was prohibited in America. Rather than curbing drinking habits, this reality actually increased the numbers of people wh o turned to drink. In addition, crime families acquired great power due to the popularity of their alcohol producing rackets. If the legal age limit for drinking is raise, young adults who participate in drinking will turn more into binge drinking in an effort to consume all their existing stock, once they purchase it, so that they are not caught by the authorities with alcoholic drinks on their persons. Lowering the age limit can actually benefit communities that have been indoctrinated with the notion that beer is not some special substance that is only accessible to those of a certain age. All over the world, there are communities that take their daily meals with small doses of alcoholic wine. In the French and Spanish cultures, for instance, children are brought up consuming moderate amounts of alcohol with their parents at all mealtimes (Wood). While drunkenness is a taboo in these cultures, it is not even as big a problem as drunkenness is in places such as the United States w here wine is not often consumed during mealtimes. For people who are brought up around alcohol, and who have the chance to learn how to consume it in moderation from their parents, they do not perceive alcohol as a magic potent or poison. In addition, young adults in such societies do not encounter any extreme pressure to prove their maturity by engaging in overdrinking. This proves that perceiving alcohol consumption

Optimal Number Of Firms In The Market Essay Example | Topics and Well Written Essays - 1500 words

Optimal Number Of Firms In The Market - Essay Example Imagine if the world is consuming what has been given to them, the world is being operated on daily basis, such as a limited amount of food is prepared daily and in order to prevent the food from getting stale, people consume every unit of it, is it possible Of course there is no chance for such situation, so we have to consider even bigger policies for production and consumption, may be we can use the past records of what is the optimal level of production and consumption or at which particular level firms are having maximum profit and minimum loss. We now have to consider the importance of the circular flow or economic cycle, the market system heavily relies on the supply and demand to solve the three major arising problems that are What goods and services will be produced, it is determined by the daily purchasing decisions of the customers as keeping it on the yearly basis can be very risky, one can see that over the past few years the bird flue took place significantly, therefore we cannot rely on yearly basis as the behavior of consumers can change unpredictably. The second problem is How things or goods produced would be rated in terms of pricing, of course there is a competition everywhere, so the problem of differentiating the product arises. Taking the example of bird flue there are many other issues that are very common in every day life such as at times there is drastic change in the technological market, such as everyday a new computer technology replaces the old one which eventually results in greater competition and brand switching. The third issue is For whome things are produced, here the focus is obviously on consumers and their level of consumption, but supply and demand has a major role to play here. The immediate task the companies have to face is to determine the wages, land rents, interest rates and many factors related to everyday life, it is explained thoroughly later in this discussion. The circular flow is all based on the previously d iscussed three problems. What the flow intends to show is that all the money is constantly moving within a frame of a country, there are minor changes but over all the flow is constant until and unless some big change takes place such as war. The circular flow is all comprised of four things, those are product markets (prices are set by the markets keeping in view the scenario), Household markets (the buyer behavior which keeps on shifting but over all the money utilization and spending is unchangeable), the business sector (which pays the rents and wages to the people working, who are also at the same time are households) and the factor markets (which keep on changing the rents, wages, interests but over all the wealth remains within the country, if less rent for one person may be much higher for another person). Until and unless these problems would not be solved which of course cannot be solved the firms would find it impossible to be operated at an optimal level. "Dollar votes of households interact with business supply in the product markets at top, helping to determine what is produced.

Amercian History Essay Example | Topics and Well Written Essays - 750 words - 4

Amercian History - Essay Example And, of course, as there are with any widespread political movement, there were economic reasons why the Revolutionary vanguard declared independence. Legislation passed by the British Empire made it increasingly difficult to operate apart from the state itself. Taken together, all of these factors comprised what Americans now characterized as â€Å"tyranny†, as it is phrased in the Declaration of Independence, put to the pen of Thomas Jefferson in 1776. Any account of the American Revolution will inevitably say there was no one true cause, or reason, for the Declaration; instead, a broad array of social, economic, ideological, and philosophical reasons can be described as contributing factors to what led to the creation of the United States. In the years leading up to the American Revolution, sentiments against Great Britain seemed to center on ideological and philosophical shifts away from desires to remain attached with the mother state. But in the decades before the Declaration, shifts seemed to occur on the political and even economic level. The Seven Years War drained the financial reserves of the British Empire, and the Navigation Acts, designed to alleviate this pressure, caused resentment among the American Colonies. Additional political and economic burdens on the colonies by the financially downtrodden Empire, such as the Sugar Act, Currency Act, Stamp Act, and Revenue Act between the years 1764 and 1766, led to a rift in political interests. Stories like that of Ebenezer Macintosh, and his protests against the British Parliament’s passage of the Stamp Act, illustrates for historians and students of history alike what direction American feelings for British were going in, even a decade before the Americ an Revolution officially began. Today, American historians look back as far as 1763 to see the earliest examples of strong Parliamentary interference in the

A report on the poultry industry

A report on the poultry industry This report studies the poultry industry in the Sultanate of Oman, highlighting the strong performance and growth in the future. Will be identified ASaffa food as producer and supplier of its products and its position as market leader in the industry. The important cultural and social trends reported are the increase consumers awareness of healthy food, as well as the changes of the economic climate. It was found that the attractiveness of poultry industry has declined because the highly competitive of rivalry and power of buyers and also higher threats from substitutes. Its also addressed that the position of ASaffa is medium of the change of the attractiveness of the industry. Three significance functions of ASaffa : first is the logistics and Distribution network , where ASaffa can make efficient and quality control of distributions of its products through the network in the country. Secondly operations, which includes inventory management, quality assessment which support in value creation and third one is sales and marketing which keep ASaffa completive by providing promotions offers. In other side, found that ASaffa has three important resources and capabilities which can make its extremely proficient supply chain; success full supply chain, brand reputation and the location of the firm. At the end, recommendation is in two manner, a short term by budgeted more cost on advertisement of ASaffa as a healthy producer and convenience the consumers that the farm using natural chicken feed. In the Long term, recommended to focus on differential factors like diversify into more profitable fresh and frozen food due to probability of increase in the cost of production of the industry and which lead to less probability. Table of Contents: 1.Introduction 4 2.External Analysis: 5 2.1Macro environmental factors affecting the Industry (PEST Analysis): 5 2.2Porters Five Forces Analysis: 6 2.3Comparison of industry Attractiveness for ASaffa: 8 3.Internal Analysis: 8 3.1Assessing of food chain ASaffa Foods participate in: 9 3.2 Value chain Analysis of ASaffa Foods: 9 3.3Assessing a significant Resources and Capabilities of ASaffa Foods: 10 3.4SWOT Analysis: 12 4.Strategy Options: 12 4.1TOWS Matrix 12 13 4.2Scenario Analysis: investigate different futures: 14 4.3Strategic Direction with Ansoff Matrix 14 5.Recommendation: 15 6.References: 16 Introduction This report study ASaffa Foods S.A.O.G (ASaffa) position in the Food industry in Sultanate of Oman. To understand ASaffa Foods Strategy, will assess its internal operations and then its successful. Then, can make recommendations for sustained competitive advantage of a future based on an assessment of external factors that affect the market. With the growth of economic globalization, Food industry in the Sultanate of Oman becomes an additional significant last ten years. The poultry industry is extremely competitive in Oman and ASaffa Foods is leader of the market with biggest annual production in Oman, Gulf Countries and other countries. ASaffa raised its continuing ability to meet the growing demand in the country and abroad. Starting with capacity of 7500 MT in 2004 and increased to the current capacity of 17000 MT per year. The company I planning to add more capacity to achieve the capacity of 21,000 MT by end of 2011. In addition, the company announced its entry in Bahrain and Yemen, and is planning to enter Kuwait in the near future. The revenue driver of the Company is 35 % from Omani markets. The vision of ASaffa is to become No. 1. and mainly winning diversified food firm in Middle East. The products of ASaffa are natural, healthy and slaughtered as per Islamic law Halal. A Saffa has produce a frozen and fresh chicken products. Although, that Dhofar Poultry Company SAOG , Barka Poultry Company and Sohar Poultry are the main competitor of ASaffa Company but ASaffa is still a single player in the industry in Oman with 25 % of market share . To meet the increase demands from domestic from Oman and Gulf countries, ASaffa has a big capacity of its farm which allocated in Thumrait in the south of Oman, which is the most modern international manufacture techniques and machinery. With a home grown market share for poultry products of over 25 per cent and plans to increase this to nearly 35 per cent in the near future, ASaffa Foods core business is making great strides to reduce the dependency for chicken imports to the Sultanate (Oman Observer newspaper, Feb 1 ,2011). In addition, and as part of its plan, ASaffa continues to maintain its reputation as a leader in the food market and domestic production in Oman through the establishment of a study facility for the production of table eggs for 100 million annually, and manufacture of processed meat products. ASaffa uses its skills and expertise to assist in issues of food security in the Gulf Countries. Where the company working as a consultant to assist in the build and operate of the largest poultry manufacture in Qatar. External Analysis: The external environment analysis provides the company with a significant external link between its customers, competitors and the products it offer. In this section will analysis the external macro environment that affects the industry by using PEST analysis and examined how it will impact the profit of Al Saffa . After that will assess the position of the competitive environment by using Five Porters and will look at to the attractiveness of the industry to Al Safa in the upcoming years. Macro environmental factors affecting the Industry (PEST Analysis): This step is to identify the trends and issues that will affect and change the industry. Political Factors: The government of Oman encourages the supports the business of food toward the food security in the country by grants such companies. In Oman, Exempting Wholly Omani Owned Companies from Tax for 5 Year (The law of income tax on companies, Oman,1975). This trend is give the company opportunities brought by changes of the government and public attitudes toward the industry, changes in political institutions and the direction of political processes, legal issues, and the overall regulatory climate. Economic Factors: The economic changes in the world led to increase the level cost of food consumables, hence the consumer are thinking of other alternatives food at low prices. For example, buy frozen chicken at the lowest price rather than fresh chicken with higher-price. To compete on the low cost alternative, the company produces a frozen food instead of focusing on a fresh food only. With international commodity prices rising it will also become increasingly expensive to import food products making it more important than ever for the Sultanate to lower its dependency on imported food (Oman Turbine, 2011). Social Factors: The main social trend is increase of the customers awareness of the health food, and this lead to produce a healthy and fresh alternatives food. This trend gives the opportunity for the Company as the main player of Poultry Farms in the market. But in other side, its also making a potential threat in niche farmers markets in the internal region of the country which focus in produce the fresh Poultry Farms. During last three years, ASafa achieved and gaining Macro poultry industry in Oman and also invested the opportunity in the market. On more social factor is the trend of people to be more convenience by buying their needs from a single store includes all the products. This trend also makes the company the opportunity to increase demand for its products due to the distribution of their products to the largest number of retail market. This is an opportunity for also people to buy a fresh poultry in a manner faster without loss of time and effort where the consumer does not need to go to poultry farms to buy fresh poultry. Technology Factors: ASaffa has a modern international manufacture techniques and machinery. However, the technology is changing rapidly and do not need to spend more cost to renew or replace the old machine for long term. Porters Five Forces Analysis: In this section will assess the attractiveness and profitability of the poultry sector in Oman than assess the relative position of the company in the industry . Threat of substitutes: by examining the market, the threat of substitutes is high in poultry in Oman because ASaffa Foods faces many indirect competitors from farmers markets. Existing indictors in the local market , the indirect competitors are potential substitutes to ASaffa Foods and create threats in the future. Farmers markets have seen a significant expansion in Oman and providing a fresh food with convenience choice. With increasing the health consciousness towards health alternatives, the farmers markets sell fresh products and natural produce and this also cause a threat potential in the future. Degree of Rivalry: in Oman, the poultry business is highly competitive. Because the small number of main players in the market and lack of differentiation due to nature of products, a high degree of rivalry is exists in the market. Hence, the competition is based on price and other factors like sell location and choice of product. There is an increase in future rivalry due to the entry of new local company Barka Food (because their business will focus on the north area of Oman, which have a large number of the population) and also new competitors from UAE and Saudi Arabia which will make the industry further competitive and risky threat in future . Barging power of suppliers: bargaining power of suppliers is extremely very low. ASaffa Foods controlling market share for poultry products of over 25 per cent and numbers of local suppliers have a very limited choice of intermediaries to select from. Thus, ASaffa Foods is the main customer and purchaser of raw material in the industry. On the other hand, this set to change with the entry of new companies with Government policy increase the competition in the industry. Therefore, the bargaining power of the suppliers is a middle in the future because expect a bigger selection to deliver to. Barging power of buyers: the buying power of customers is in an increase. The government raise the level of food security by supporting and encourage the small-scale producers and reduce the competition barriers by allow farmers markets to come in the market which lead to increase customers selections (Al Watan newspaper, 2009). As a result, the customers barraging power is increase and thus, the increase of customers bargaining power will enable customer to compare prices and select the cheaper alternative and this aspects take customers barging to a further medium level. Threats of new Entrants: the threat of new entrants is low and this is due to the role of government of Oman to support the local business of food toward the food security in the country. ASaffa also says that it has no fear of other competitors entering the market place either in Oman or the region (Times of Oman, 2010). Despite that this market does not require a high infrastructure, but its needs experience to manage the project efficiently and its easily to be exposed to losses because spread of diseases (e.g Bird Flu) or change the social factors of people regarding the health food. Comparison of industry Attractiveness for ASaffa: From previous section on the Porters Five factors analysis, the poultry industry identified reasons of the weak bargaining power of suppliers and buyers and barriers to entry. Consequently, the company achieves profitability until now. Therefore, the position of ASaffa is medium of the change of the attractiveness of the industry. Also, the profit of Company may be decrease from high to medium in future. The reasons for this are increase in bargaining power of suppliers and buyers with the bigger rivalry and the entry of new companies. When the industry attractiveness and profitability has decreased from earlier levels, the capability to do better than its rivals depend on the Companys resources and capabilities which can develop in the future. Industry Attractiveness / Profitability of ASaffa Foods until now. Internal Analysis: In this section will identify the major resources and capabilities of ASaffa Foods by evaluating the situation of ASaffa Foods in the food chain to participate in and examine the major role within ASaffa Foods value chain which delivers the large amount value to the firm. Assessing of food chain ASaffa Foods participate in: ASaffa Foods is the sole supplier of all their chicken products and the food chain is provide wholesale with a channel to reach end consumers. The Company has a big farm with high capacity and intends to increase the production in the future to meet growing demands in Oman and Gulf countries. The ASaffa farm is on the main highway between South of Oman (Muscat city) and South ( Salalah city) which make distribution process are quick and well-organized. The Farm has its own water supply . From the poultry resource, no serious issues of supply chain face the ASaffa Foods. A dedicated Supply Chain Management (SCM) team works round the clock to identify potential suppliers and procure the required high quality raw materials in a timely manner (www.asaffa.com). Value chain Analysis of ASaffa Foods: ASaffa has made possible 100% product availability through its branch Sales offices spread across Oman covering all the regions and the interior markets. This is a very healthy sign of effective and intensive distribution system across the country. The total coverage exceeds 1600 outlets. With extensive branch network covering entire Oman, our reach is not just limited to groceries, we also cater to restaurants, butcheries, catering companies and other institutions. There are three main value creating functions to deliver Companys commitment: Logistics Distribution Network: the chickens feed is manufactured in ASaffa and therefore, the company has own operational control of the logist to conduct QA audits to ensure that the products is in a high manner. ASaffa Food is the sole supplier of all their products and its control the network of distribution of its products. To ensure that ASaffa products are available in every Hyper Super Markets and retail stores, ASaffa has owned a fleet of 25 reefer trucks to deliver a frozen and fresh product to be available to the customer at all time and across Oman. Operations: this includes inventory management, customer satisfaction and quality assessment. ASaffa offers a large choice of new products to its consumers. Quality Assessment: ASaffa has a commitment of the importance of the quality of its Clients/Buyers and to deliver highest quality of products .Also, the Company implements a Hazard Analysis and Critical Control Points systems. Furthermore, the chickens feed is manufactured in ASaffa farm by using a scientific feed management and this allow the Company to control the quality of natural fed. Inventory management: using a technology to make sure that stock level is adequate at all time. Also, using forecasting system to prevent unexpected increase or decrease in demand of the product. Sales and Marketing: as mentioned before, ASaffa Food is the sole supplier of all their products and its control the network of distribution of its products. Therefore, ASaffa Food is compete successfully and increasing its sales by a promotion of a product inside a shop, committed to deliver the fresh products to retailer on time and enhance a consumer research and environmental changes. This is an important to identify and use a strategy to compete successfully in future. Assessing a significant Resources and Capabilities of ASaffa Foods: Strategy capability examines different types of resources and competence within the organization in order to survive in the market. There are two types of resources, first is physical or tangible of the organization including (finance, Plant and labour). The other resource is the intangible resources which consist of (knowledge, brand reputation and information). To compete, ASaffa Foods is using strategy of differentiation and cost leadership by adopting an efficient supply chain to control the cost and brand image. Asaffa growth-oriented strategy to branch out into other complementary products began in 2009 by adding value-added packaged food products. The packaged products are currently out-sourced from the UAE and its contribution to the companys bottom line is less than 10 per cent. ASaffa has four significant resources and capabilities: Successful Supply chain: ASaffa food has an efficient distribution network across the country. The tangible assets such a manufacture of Chickens food and technological capabilities are important for ASaffa food to achieve a higher EBIT. But successful supply chain in inadequate as a distinct competency. Brand Reputation: ASaffa Food has built a brand reputation as providing a fresh food and Halal local products (The term is used to designate food seen as allowable as per Islamic law). This has already been through the consumer experience with products and also advertising campaign undertaken by the Company to promote its products. The reputation of the brand is very important of the consumer satisfaction. Therefore, the reputation is not a competitive advantage .it is a point of equality that the Company must have in order to compete. Financial position: the Company has a good financial position in the market .In addition; the government has supported the company by a Tax exemption which was expired in 2009. Regardless of the tax deducted for the next years, the profit after tax is expected to increase for the next two with an growth plan. Location: ASaffa has a big capacity of its farm which allocated in Thumrait in the south of Oman. This location gives ASaffa more advantage to build a big farm with water resources, government subsidy by not charging any cost of land and also near the big city in Oman. Despite the above resources and capabilities of ASaffa, the Company has facing a change in its top management. The growth on Omani economy has resulted in number of opportunities available to professionals. this created a challenge for ASaffa to change its HR policy by encourage the existing top management by pay high salary and others benefiters. Tax exemption which was expired in 2009, will lead to high cost of structure for next years. In addition, ASaffa has a large capacity of the production of the fresh chicken and to change to frozen chicken, it would be more cost for the Company. SWOT Analysis: Examination of the internal and external environment is significant measurement of the strategic planning process. SWOT analysis gives information that is useful in matching the resources and capabilities of ASaffa to the competitive environment. Summary of SWOT analysis of ASaff Food External Analysis Internal Analysis Opportunities : Low of new entrants Government support. Strengths: Strong brand name Good reputation Healthy and quality food Distribution network Create new products Location of the farm. Threats Substitute products. Industry is highly competitive. Shift the consumer from fresh products to frozen foods. Trade barriers between Oman and other countries e.g Yeman. Weaknesses: High cost structure. Losing effecting top management Strategy Options: TOWS Matrix By examine the Company Threats and Opportunities (External Environment) and the weakness and strengths (Internal Environment) , it can be understanding ,identifying and developing a strategy options for ASaffa Food. Its important for ASaffa to build the majority of its above strengths, avoid its weakness, take advantage of the opportunities available and control its threats. The following is the TOWS Matrix, gives A Saffa the options that can be could followed: External Opportunities (O) Low of new entrants/Government support. External Threats (T) Substitute products./Industry is highly competitive./Shift the consumer from fresh products to frozen foods./Trade barriers Internal Strengths (S) Strong brand name/Good reputation/Healthy and quality food/Distribution network/Create new products/Location of the farm. SO Maxi-Maxi Strategy Using strengths to maximize opportunities. ST Maxi-Mini Strategy using strengths to minimize threats. Internal Weaknesses (W) High cost structure/ Losing effecting top management. WO Mini-Maxi Strategy minimize weaknesses by taking advantage of opportunities. WT Mini-Mini Strategy minimize weaknesses and avoid threats. From the above evaluation of options, the Maxi-Maxi Strategy which use strengths to maximize opportunities is the most benefit to achieve the mission and vision of ASaffa Food. Scenario Analysis: investigate different futures: Scenario Analysis is useful way to assists ASaffa to make judgment in the situation of the different futures that could arrive. The take steps of make scenarios forces ASaffa to challenge its assumption about the future. By determining the Company plans based on a possible scenarios, than Company can make sure that its decisions are right even if environmental changes. The following is same of Scenario analysis process for ASaffa Food : High cost structure: ASaffa is planning to become a number 1. In the Middle East by soon. this can be done by providing a high quality of the fresh and frozen food with competitive price. From the PEST analysis, it was reported the key factors of political, economic, social and technological that impact the cost of products in ASaffa food. Thus, the key assumption of reducing a cost of products are: Build a new farm of poultry in North of Oman to increase the sale and reduce the cost of sale. Using international advert to keep up a market position of ASaffa products in order to increase the sale of fresh products Build a marketing plan to sale the fresh products during the period of validity, so that the company not losing a cost of products if the is expired. Developing the above Scenarios: A Saffa can start with improbability scenario of build of new farm in North of Oman . the future scenario will one of the following: Economy in Oman going up: with government support to the local firms to be more competitive. Hence the Company will have a sustaining competitive advantage over ten years. Economic slowdown : then the Company will have more cost of capicty which effect the cost advantage and loss the market. Strategic Direction with Ansoff Matrix Defining strategic direction might be a big challenge for Asaffa Foods. Ansoff Product/ Market matrix is a tool to recognize the basic option and directions for Asaffa Foods. Taking into consideration Asaffa Foods approach to develop new product and penetrate new markets, four different possibilities can be applied. Taking into account these combinations, Asafaa Foods seem to successfully attract and penetrate the highly competitive markets by offering its high quality products in a competitive price as the company have a competitive cost advantage. This itself will additionally define its market development and growth with reputation locally as well as existing market and internationally as new market, which will develop and enhance the existing products in the new markets. Asaffa could also move toward product development strategy with their existing capabilities or creating new ones to assure total satisfaction of the changing needs of the customer by developing new products. The company can also implement a diversification strategy and add new production lines such as dairy products as it has the capabilities and resources. Recommendation: In future,Asaffa should have a framework and control models. Those models have set targets, feedback, and measurement of performance (Frances, et al, 2007). For instance, the Company by applying those models can recognize if there is a gap between released direction and desired trend. By this technique, Asaffa Foods can set a plan for unforeseen events and circumstances. As an example, in the near future, there will be more existing or new Food production companies entering the local market. In this situation, Asaffa Foods can use its cost control advantage and adjust its plans to overcome the change in the aggressive competitive forces. The variable actions are planned by Asaffa Foods in nonstop developed process to administrate and control the unforeseen events the dynamic changing environment. Those actions are best technique to maintain the existing competitive advantage associates with the firm (Frances A. et al, 2007). By apply this technique; Asaffa Foods will improve the strategic planning which therefore, keeps the company doing well in long term