Marketing Research Nokia

Executive Summary Branding is indeed a very important aspect of marketing. A company that promotes its brand efficiently is bound to survive through the most difficult market conditions. This paper sets out to perform a market research of a brand experiencing a problem, and find solutions to the issue under investigation. To that end, Harley Davidson was chosen as the brand.Advertising We will write a custom report sample on Marketing Research: Nokia specifically for you for only $16.05 $11/page Learn More Some of the causes of the brand’s decline included branding, mismanagement, brand neglect, failure to move with the target consumers and cost cutting. From the research findings, it was evident that the company is in need of a brand revitalization strategy. Because of this assessment, viable recommendations as to how best the company can achieve this aim have been discussed. If the recommendations provided herein are applied, Nokia will be on it s path to becoming the iconic motorbike giant it used to be during the sixties. A brand’s inability to stay with its target market may lead to its decline. When a brand starts repositioning itself in order to appeal to a new audience, it stands the risk of losing its core clients. As a result, the customers may feel alienated and neglected in the process. This happened to the Nokia brand when it decided to manufacture Smart phones that were presumably of lower quality. They lost their loyal clients and the brand declined significantly. Rebranding strategies such as product differentiation and repackaging makes a brand more attractive to existing and potential consumers. Failure to rebrand may lead to a situation whereby consumers lose interest in a brand and look for new and different alternatives. Introduction Nokia’s market share worldwide have been on the decline in the past few years as the company struggles to match the competition. The phone giant is losing its p opularity at a very high rate while competitors are very quick to fill in the gap the company leaves in the market (Reinhardt 2006). While struggling to maintain its market share in the expansive phones market, Nokia’s consumer preference is very low compared to other brands especially with the Smart phones as shown below (Dediu 2012).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Therefore, product marketing with regard to the Nokia brand would be a vital step towards helping the company to regain its market influence. Product marketing for this brand would hence involve the seven Ps of marketing (Reinhardt 2006). The seven Ps denote Product, Pricing, Place, Promotion, Packaging, Positioning, and People (Reinhardt 2006). Product marketing is far much distinct compared to product management and the difference must be appreciated in this case. Thesis statement Developing and maint aining a brand is often a complex and costly issue whose outcome concerning the brand’s lifespan or destiny cannot be predetermined. However, with the application of marketing research and strategies, declining brands can be revived amidst the prevailing market challenges (Maatz 2012). This paper shall discuss the factors that led to the decline of the Nokia brand and come up with viable marketing strategies that can be applied to revive and maintain the brand despite the harsh economic and competitive forces that prevail in today’s business environment. This shall be done by analyzing credible literature that focuses on market research, branding and total quality management. Problem definition While product management is more concerned with the details of the product and its development, product marketing is concerned with popularizing and marketing the product. This involves creating awareness of the product to prospective customers, existing customers, and others. T he nokia brand despite the great decline in sales and publicity can regain consumer confidence with proper market research (Reinhardt 2006). This will enable the company to identify the problems facing their products and help provide the solution to these problems. Every business requires information that will help it be in a position to satisfy its consumer’s needs.Advertising We will write a custom report sample on Marketing Research: Nokia specifically for you for only $16.05 $11/page Learn More The nokia phone company is one such company that would greatly benefit from conducting a market research. This owes to the declining market share in the phone industry and consequently the decline in sales (Kremp 2011). Research methods and Limitations Historic accounts In this research, a number of research methods were employed to determine the extent to which the phone company has lost its market. The methods used therefore include the historic appr oach to research, survey method, and use of questionnaires. The Historic approach in marketing research is widely used a research method by a number of companies (Sharma 2011). Studying the past of a market is an important strategy of dealing with the future of the same. Survey For the future to be securely anticipated, the past, trends, and patterns of the experiences learned must also be examined. Survey on the other hand has become a favorite research method especially in market research (Maatz 2012). This has highly been influenced by the introduction of online surveys a factor that has assisted in greatly reducing the cost of research as well as increasing its accuracy and scope. With survey, data collection is very easy and efficient while the cost of data collection is relatively low and affordable. Questionnaire This method allows for anonymity hence the candid responses from the respondents and ultimately legitimate results. The questionnaires also in the field of research are effective and this particular research will engage this data collection method in order to have accurate market information on the product mentioned above (Sharma 2011). Nonetheless, all of the above data collection methods have limitations that may affect the results hence a risk of inaccurate information.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More A good example is the survey method used. In a survey, the possible answers and responses must be accounted for or else the research will miss some data hence having inaccurate information. This method is also prone to researcher errors where the researcher may make assumptions hence collecting inaccurate data (Sharma 2011). Market research In business, dealing with products and consumers requires organized efforts to collect information concerning markets and customers. The process of doing so therefore is referred to as product marketing. The Nokia brand of phones was doing very well around the year 2006 and 2009 as shown in the graph below (Dediu 2012). However, the market today has transformed technologically and the phone giant is struggling to keep the pace set by other players in the industry such as Samsung and Apple (Dediu 2012). The big question is why is it that a company of such magnitude is finding it hard to compete with the rest in the market? Conducting a research to establish the issues involved, this research found out a number of factors blamed for the decline in sales of the company. However, ineffective product marketing is the greatest cause of the decline (Kremp 2011). Problems facing the company Nokia’s problems can simply be summed up as Burning Cash. The company’s net cash dropped down by 24% in a year (Maatz 2012). To be precise, the total net worth if their losses amounted to $ 9 billion (Kremp 2011). It is even projected that with the current trend in the market and the company’s reluctance in counter attacking its lack of competitive strategies, the company may go bankrupt in the next two to three years. Attracting investors and customers The company’s future projections are not very convincing and consumers as well as investor are losing confidence in its market strength. The nokia company has been accused on many occasions to be dragging behind as far as technology in the phone industry is concerned (Savov 2011). With the growth demand for smart phones, consumers are accusing the nokia company of not living up to their expectations hence giving the competition an upper hand in the market as shown in the percentage graph below (Dediu 2012). The company as of this year is still not ready to integrate its technology with the rest of the players in the industry and this has caused them great decline in doing business as shown in the graph below (Dediu 2012). Currently, consumer preferences are shifting from communication gadgets to IT gadgets. The market for phones has dramatically taken a new shift and nokia is not effectively responding to the market shift. They are also faced with the fact that they are aiming their products at a saturated market segment not forgetting that their wage costs are on the rise (Savov 2011). Long supply chains that the company operates under in addition to the high import charges for its raw materials cause other problems. The seven Ps of marketin g Using the seven Ps of marketing, the research on how to regain market relevance for the company can be achieved. First in the list is to identify the relevance of the product (Ryan 2011). The product in this case is a phone and the industry it satisfies is the communication industry. Nokia Company should think in the lines of manufacturing IT relevant phones just as the competition is doing. ICT influence in the industry With the increased use of ICT, very few consumers want to purchase a phone for communication only. Seventy five percent of the interviewed respondents said that they want to buy a phone that puts them technologically at the same level with the increasing technology in the mobile phone industry. The second item to look at in this research is the pricing (Savov 2011). Determining what a company receives as compensation for its product through the sale of its products is vital for the survival of the company. Pricing is determined by many factors including the produc tion cost of the product. However, the price of a product can determine its volume of sales. High prices on products can have both positive as well as negative effects. By putting high prices on products, the results would turn out positive if the high price were taken as a sign of high quality production (Savov 2011). The consumers know that quality products are quite expensive and with the need to purchase high quality goods, the consumers may associate high prices with high quality. The pricing effects of a product However, this is not always the case as high prices can also influence potential buyers to purchase and pursue alternative products to circumvent the high prices. Giving a product a high price therefore should be well researched and its effects be evaluated to avoid an unanticipated loss. Another approach in pricing is selling the products at low prices, which means slightly above the production cost (Savov 2011). Through this approach, there are benefits as well as sh ortcomings. The consumer might take selling the products at a low price as a sign of low quality in production; hence, they may not be interested in buying the product. Cheap products are associated with low or bad quality and with reference to that fact, selling your products cheaply does not guarantee high sales (Murph, 2011). Nonetheless, goods sold at a cheaper price are more likely to make significant sales compared to the otherwise situation. While determining pricing for a product, it is vital to consider the manufacturing cost also known as the production cost, the market condition and the quality of the product. Price determining factors These are the three main determinants of the price of a product and are significant in determining the price. The needs of a consumer can only be satisfied with a product he or she is willing to purchase and has the ability to sue. For this reason, it’s surface to say that pricing is an important part of marketing (Savov 2011). Packa ging on the other hand is all about the physical appearance of a product and the form of presentation. The outward look of the product must be catchy and attractive to the consumer for him or her to think about buying the product. Research findings In relation to the seven Ps of marketing, the nokia company is left behind in terms of pricing, packaging, and promotion. To maintain competitiveness, the company has chosen to do so through pricing. The recent introduction of affordable gadgets from its company in Indonesia is a clear indication of the company’s determination to pursue the lower segments of the market (Murph, 2011). Nokia believes that the lower mobile market is and remains promising and hence the new entries. These could be seen as a strategy to avoid competition in the higher segment, especially the smart phones. The new entry of the low price Nokia Asha 205, a low priced smart phone, and the nokia 206-feature phone are some of the new strategies to revive the g iant phone maker’s market share (Murph, 2011). With the increased technological advancement, phone capability to be upgraded to receive new software applications is vital. The nokia Lumia failed The nokia Lumia, which is the latest smart phone by the company, is not competing effectively in the market as the manufacturer had anticipated. This is apparently because the gadget cannot be upgraded to the new operating system version, Windows Phone 8 (Dinning 2011). This means that all consumers with the old model operating systems are forced to purchase a new phone and this has been the main problem of the nokia phones. One model can be significantly different from the other hence creating a distinct difference between its products. Recommendations As noted in the above research, the nokia company has been left behind as far as technology is concerned. They have not embraced the global idea of an IT developed consumer base (Buckley 2011). Nokia would benefit more from conducting market research to identify the needs of the consumers. The company should not rely more on creating labels that symbolize their independence rather they should be more focused on the needs and wants of consumers. Easy to use gadgets Today in the market, the consumers are looking for working and easy to use operating systems and the android platform has already gained popularity among consumers (Dinning 2011). The software integrates easily with other software’s easily. Nokia should revise and adjust its pricing systems to get back fully to its position in the market. The decision for the company to focus on the lower segment of the market might have been well intended but clearly, it is not working to the advantage of the company. Opportunity The company has opportunities to improve their market share today and challenges the competition. It is also true that it has the financial capability to cease such opportunities. However, for the company to be able to rescue its declin ing market share, there are vital technological changes that need to be made. Nokia need to change and improve the technology they use in manufacturing their phones (Sharma 2011). Changing for instance the camera resolution and improving picture messaging will definitely attract consumers to buy phones under the nokia brand (Dinning 2011). Market penetration To penetrate significantly the market, the company should re-invent its products to come up with a new product that the competition does not offer (Murph 2011). The company must concentrate on strategic ways to enter into to the market, market growth, product advancement, and diversification (Buckley 2011). Nokia is the only giant phone manufacturer that specializes in mobile phone production. All others such as Samsung and Apple have diversified their production into other products like laptops, iPods, television, and other electronic devices. Market shift Researching and considering changing their market is vital just in case the current target market is saturated. The current price needs to be lowered in order to appeal to the consumers. This can be done for a while until the consumers get used to the brand then the prices can later be adjusted to reasonable prices (Dinning 2011). For a business to succeed, it has to be in a position to supply the needs of the consumer. Conclusion This research has put the nokia brand under great scrutiny in terms of sales and marketing structure. The company that was once the giant phone manufacturer is slowly declining in the market with regard to its market share. In the research, several factors that have led to the decline in sales of the brand’s products have been identified and clearly outlined. Marketing research methods that are effective in helping salvage Nokia’s lost glory also are identified in the paper (Buckley 2011). The bottom line as suggested in this research is the fact that Nokia as a company needs to change its technology in the manuf acture of phones and come up with strategies that can effectively compete with the rivals (Buckley 2011). Marketing is one of the better ways of competing in such a saturated market and to improve sales, diversification is vital. References Buckley, S. 2011, Nokia N9 to ship in Sweden on September 23, Saith awkwardly translated release. 22 June, http://www.engadget.com/2011/06/22/nokia-n9-to-ship-in-sweden-on-september-23rd-saith-awkwardly-tr/ Dediu, H. 2012. How Samsung beat Nokia. n.d., image, http://www.asymco.com/2012/04/12/how-samsung-beat-nokia/ Dinning, D. 2011, Nokia N9 Imaging. 27 June, http://conversations.nokia.com/2011/06/27/damian-dinning-on-nokia-n9-imaging/ Kozhanov, A. 2011, FM Radio for Nokia N9: First FM Radio application is available in OVI Store. http://my-meego.com/software/applications.php?fldAuto=1276faq=2 Kremp, M. 2011, Das hà ¤tte Nokias Gewinner sein kà ¶nnen. 21 June, http://www.spiegel.de/netzwelt/gadgets/smartphone-n9-das-haette-nokias-gewinner-sein-k oennen-a-769589.html a Maatz, B. 2012, Exotisches One-Hit-Wonder. 8 January. http://www.stern.de/digital/telefon/smartphone-nokia-n9-exotisches-one-hit-wonder-1770646.html Molen, B. 2011, Nokia N9 gets axed in Germany; global tour looks even more meager. 11 August, http://www.engadget.com/2011/08/11/nokia-n9-gets-axed-in-germany-global-tour-looks-even-more-meage/ Murph, D. 2011, Nokia: the N9 is not coming to America. 9 August, http://www.engadget.com/2011/08/09/nokia-the-n9-isnt-coming-to-america/ Savov, V. 2011, Edited: Dear Nokia, you cannot be serious! http://www.engadget.com/2011/06/22/editorial-dear-nokia-you-cannot-be-serious/ Savov, V. 2011, Nokia N9 review. 20 October, http://www.theverge.com/2011/10/22/2506376/nokia-n9-review Sharma, V. 2011, The N9 includes an FM transmitter receiver although the software is not ready yet. 23 June, http://newstyle.maemo.org/news/planet-maemo/?org_openpsa_qbpager_net_nehmer_blog_index_page=56 Reinhardt, A. 2006, Nokia’s Magnifi cent Mobile-Phone Manufacturing Machine. 3 August, http://www.businessweek.com/stories/2006-08-02/nokias-magnificent-mobile-phone-manufacturing-machine Ryan, P. 2011, Nokia’s new mega-based N9 is set up for failure. Ars Technica. 24 June, http://www.917wy.com/gadgets/news/2011/06/nokias-new-meego-based-n9-is-set-up-for-failure.ars This report on Marketing Research: Nokia was written and submitted by user Jordan Jefferson to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Concept and Impact of the Hegemony

Concept and Impact of the Hegemony Introduction The major objective of this study is to explore the concept of hegemony by demonstrating some examples that can enable the reader to fully conceptualize the term. In addition, the study will also examine the effects associated with transnational corporations either positive or negatives.Advertising We will write a custom essay sample on Concept and Impact of the Hegemony specifically for you for only $16.05 $11/page Learn More Finally the study will embark on discussion of the function of education with demonstration of examples from personal real life or reading. Discussion What is hegemony? Hegemony is a term with several meaning but it largely depend on the situation where the term is used. People define hegemony as the situation whereby a particular entity has power over another. However, the ability to influence and take control over political affairs is what many people consider as hegemony. In addition, many people consider hegemony as le adership or dominance of one nation up on another. Politically, hegemony is considered as a cycle in which when global power begins to lose its control or influence on a particular nation it starts to cause its down fall. For instance, Britain colony was considered as hegemony during 19th century before it began to experience troubles from its colonies such as the Indian among others. There are several theories of hegemony whose purpose is to expound on how a nation or group of people could maintain their powers. Example of hegemony is the British rule in the North America States that include the Virginia, New York and Massachusetts during the period of colonial unrest (Naiman 127). Impacts of transnational corporations Transnational corporations have both positive and negative effects on peoples’ lives for instance they bring about increase in labor productivity by training skilled manpower and supply of foreign technology. In addition to this, they pay substantial wages to the causal labor force thus improving the standard of living for the workers.Advertising Looking for essay on political sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More Another positive impact of transnational corporation is that it stimulates local entrepreneurship through offering contracts to local industries with an aim of enhancing competition. It is also noted that transnational corporations lead to introduction of goods and services that are unavailable. In contrast, transnational corporation can led to unemployment by the introduction of labor saving technology. In addition, the coming of transnational corporation has led to the introduction of inappropriate technology, consumption pattern and products. These are some of the positive and negative effects of transnational corporations (Naiman 143). Functions of Education Education is helpful to the people being educated because it initiates the process of socializati on meaning that through education people can learn the best means through which they could relate and interact with others. However, it is through education whereby culture is transmitted for instance, education teaches people new styles of living by civilizing them. It has been noted that through education, people lives can attain certain degree of change emanating from behavioral modification. In addition, people being educated consider education as important to their lives because it promotes physical, mental and moral growth meaning that uneducated people experience low level of growth compared to educated ones. For example, a teacher can think big than a herd’s man among others. Based on this, many people have considered education vital to their lives because it empowers them to develop own ideas, opinions, responsibilities, decision making abilities and independent behavior. An example of this is how lecturers develop lesson plans for their teaching activities. Another function of education is that it brings about desirable changes in economy, social and technological areas that are crucial in determining peoples’ standards of living in every nation. For instance, education opens avenues through which people could become rich therefore b able to live luxurious lives such as driving an expensive car and living in self contained houses among others (Naiman 159). Work Cited Naiman, Joane. How societies work, class, power and change in a Canadian context. 4 Edn. London, InfoBase Publishing, 2007.Advertising We will write a custom essay sample on Concept and Impact of the Hegemony specifically for you for only $16.05 $11/page Learn More

Blackpools Literature Character in Hard Times

Blackpool's Literature Character in "Hard Times" Charles Dickens Hard Times is a novel depicting the destructive forces of utilitarianism on the modern world following the Industrial Revolution. Through the vivid characters interwoven throughout the text, Dickens exemplifies the devastation caused by the mechanization and dehumanization of human beings as factory workers. This central theme is most readily seen in the tragic character of Stephen Blackpool and the unbefitting repetition of struggles he is forced to endure for the sake of morality and personal integrity. Even Stephens last name alludes to the somber, black pools of tragedy that immerse his life as a humble factory worker. Dickens uses the setting in which Stephen Blackpool lives, as well as his appearance, speech, social interactions, and death, to unashamedly attack the destructive nature of utilitarianism. In the tenth chapter of Dickens Book the First, Stephen Blackpool is first introduced as a character in the drab Coketown factory setting. In the hardest working part of Coketownwhere Nature was as strongly bricked out as killing airs and gases were bricked inthe whole an unnatural family, shouldering, and trampling, and pressing one another to deathamong the multitude of Coketownlived a certain Stephen Blackpool, forty years of age (68). Stephen comes from the inner most heart of the laboring town. Whereas personified Nature would be expected to live amongst a healthy community of people, artificial bricks have been erected in Coketown to create an unnatural town with images of deadly gas, fumes, and smog. Even the family unit, which is often viewed as the core element of most communities, has been cannibalized and set against itself with competition, shouldering, and trampling. Within the harsh and oftentimes dangerous world of factory labor, a man of forty years of age would be co nsidered an elder worker. For Steven to have survived to the age of forty attests to his diligence and endurance as a loom weaver. The setting in which Stephen is described emphasizes the contrast between the external, noxious environment and his true identity that is revealed as a man of heart, integrity, and goodness in the following chapters. Decades of work as a weaver in Coketown have shaped the physical appearance of Stephens body: a rather stooping man, with a knitted brow, a pondering expression of face, and a hard-looking head sufficiently capacious (68). Stern, weathered, and stooping images depict Stephens physical condition, but beyond the deep brow and hunching shoulders lie glimpses into his true character: a pondering, searching, hard-looking man with an ample capacity for goodness. Following this brief description of Stephens appearance, the reader is immediately told, whereby somebody else had become possessed of his roses, he had been possessed of somebody elses thorns in addition to his own (68). Undoubtedly Stephen Blackpool is an afflicted character with ragged scars from life in Coketown. The roses of life, whether rooted in a happy marriage, a faithful family, a satisfying job, or a life of fruitful works, have all been denied to Stephen. As a man with thorns and pain, Stephen cannot survive in his pre sent position. Coketown and other factory towns driven solely by industry and production do not value individuals like Stephen. He was a good power-loom weaver, and a man of perfect integrity (69). The primary value of Stephens life is placed in his identity as a good power-loom weaver. Only secondarily can he be described as having impeccable integrity because workers in this utilitarian system were solely valued in the quantitative measures of production. Through the character of Stephen Blackpool, Dickens asserts integrity and individuality have no place to root and grow in these bleak conditions. Allegorically, Stephen can be seen as a character that represents what happens to industrial workers when they are dehumanized and valued only for the sake of factory output. While this allegorical characterization holds true throughout Dickens novel, Stephen can also be examined on a distinct and unique level when compared to the other factory workers. When seen in relation to the other laborers, referred to as Hands in Hard Times, Stephen held no station among the other Hands who could make speeches and carry on debates (68). His simple speech and inability to deny personal integrity leads Stephen into further tragedy once Slackbridge and other union agitators rise up against him. After being cast out of his workers group, Stephen must report to the factory owner Mr. Bounderby. When prompted by Bounderby to relay information on the individuals instigating the United Aggregate Tribunal, Steven responds, Theyve not doon me a kindnessbut what believes as he has doon his duty by the re st and by himself. God forbid as I, that ha ettn an drooken wi em, an seetn wi em, and toiln wi em, and lovn em, should fail fur to stan by em wi the truth, let em ha doon to me what they may (151). Even though Stephen has been rejected and abandoned by his fellow workers, he refuses to give Bounderby any information to use against the laborers. Not only does Stephens character reflect the contrast between the agitators corruption and his own standard of virtue, but his character also emphasizes the contrasts between the laborers poverty and brotherhood as compared to Bounderbys affluence and self-interest. To greater exemplify the disparity between Stephen and Bounderbys characters, Dickens writes, Now, a Gods name, said Stephen Blackpool, show me the law to help me! Hem! Theres a sanctity in this relation of life, said Mr Bounderby, and-and-it must be kept up' (79). In communities like Coketown, equality between the factory laborers and owners cannot exist because prominent figures like Bounderby are sure to maintain sanctity and inequality no matter what the moral cost. When looking at the character of Stephen Blackpool, Dickens stresses the stark contrast and incompatibility between the ideals of utilitarian communities as opposed to the ideals of a man like Stephen Blackpool with perfect integrity. Once Stephen is exiled from Coketown for his alleged and unfounded blasphemy, he finds himself in search of a new home. Upon Stephens departure from Coketown, Dickens remarks, so strange to turn from the chimneys to the birds. So strange to have the road-dust on his feet instead of the coal-grit. So strange to have lived to his time of life, and yet to be beginning like a boy this summer morning! (167). So strange to fathom the persecution thrown on a man like Stephen Blackpool with faultless character. When Stephens name is eventually slandered for the robbery of Bounderbys bank, he decidedly returns to Coketown to defend his honor and integrity. However, after falling down the Old Hell Shaft, Stephen expresses his dying wish to Mr. Gradgrind, Sir, yo will clear me an mak my name good wi aw men. This I leave to you (274). Without a name of honor to live on, Coketowns agitators would eternally defeat Stephens integrity; therefore a cleared name for Stephen is of utmost importance. On ce Stephen succumbs to his fatal wounds from the fall, Dickens writes, the star had shown him where to find the God of the poor; and through humility, and sorrow, and forgiveness, he had gone to his Redeemers rest (275). Only in death can a good man like Stephen find peace and rest from the black pools of tragedy that plagued his life in the utilitarian setting of Coketown. Dickens theme of depicting the destructive forces of utilitarianism, mechanization, and dehumanization is found throughout the context of Hard Times, and specifically in the character of Stephen Blackpool. By shaping the honor displayed in this characters physical appearance, speech, social interactions and death to blatantly contrast the lack of morality in utilitarian industrialization, Dickens voices his condemnation on the destructive dehumanization present during this modern era. Unless changes are made, in the words of Stephen Blackpool ­a man of impeccable integrity ­the world will flood with black pools of tragedy and inevitably become a muddle! Aw a muddle! (273).

Rotork Fluid Systems as a Global Company That Is Designed To Serve Essay

Rotork Fluid Systems as a Global Company That Is Designed To Serve Customers for All Needs That Are Associated With Fluid Powered Actuators - Essay Example It is evidently clear from the discussion that Rotork Fluid Systems have their manufacturing plants in the United States, Germany, and Sweden which is supported through the application of a strategic network of Centres of Excellence, control system packing, serving application engineering, and commissioning and support sales support for local industries installation. Rotork Fluid Systems practices quality and safety production of pneumatic and electrical actuator valves using a custom test systems that test the correct operation and product functionality and assist with the development and research. Rotork Fluid Systems manufacture high-quality Pneumatic Actuators. Actuators that do not perform well have serious consequences to the production process. Pneumatic actuators are used to plug, ball and butterfly valves. In addition, they can be used in various quarter turn applications that include pressure regulators and dampers. They are made of aluminum alloys of high duty that provide corrosion resistance and optimum strength. They have different variety and sizes that range between twelve to four thousand nanometers. Pneumatic actuators are produced in two versions; the single and double acting. The two versions have been designed in a way that there are no movements on the outside. By this, they become safe, easier installation and low maintenance needs. In addition, the pinion construction and pinion rack mean that they are lightweight and have a little volume to occupy. The double and single acting actuators are made use of in most safety systems. They have the ability to return automatically to fail-safe positions and have modular spring packages that ensure they are easily applied within a wide prospect of supply pressures and operating conditions. The actuators are fitted by use of drive inserts. This is done to enable them to become directly mounted onto the right valves and eliminate the call for a coupling and bracket type of mounting kit. The continue d use of directs mounts cut the costs of a valve assembly. The choice of an actuator is dependent on the valve torque requirement.

Determination of the California Bearing Ratio CBR of an Engineering Lab Report

Determination of the California Bearing Ratio CBR of an Engineering Soil sample - Lab Report Example This value serves as a recommendation for the usage of the engineering soil in subgrades and base courses in pavements. The CBR value is a Rating or percentage which is calculated by comparing the measured pressure with the standard pressure. Then compared with the recommendation given by different engineering practicing bodies and authorities. The test is carried according to BS 1377: Part 4: 1990. As the procedure is already discussed in detail in the Laboratory Manual and the BSI Standard. Whereas the brief outline is that the first step is to prepare the sample to be tested, then the soil sample is compacted using the standard method. Then the sample is placed in the compression machine and after applying the seating load, the test is initiated and reading is taken for every 0.25 mm interval. Lastly the value of 2.5 mm and 5.0 mm penetration is recorded, and finally, the CBR value is calculated. But the results our test show that the curve for the bottom is above the curve of the standard this is not correct. Hence there is some source of error. These errors can be due to any reason; this could be due to the faulty apparatus, and there might be a permanent error in the dial gauges. There might be some initial reading that could have been considered and not eliminated later. There is a large error seen in the readings of the bottom of the CBR test, the result shows that the CBR value is more than 100% that is not possible. So these reading are not considered and discarded. Therefore the CBR value of 5% is found as an appropriate value. Then there are certain considerations to be taken while the experiment to have accurate readings. Firstly the face of the plunger must be leveled onto the sample face and no kern should be there. Then the surcharge plate must also be placed which will restrict from the heaving of the soil.

Great deal of documentation Essay Example for Free

Great deal of documentation Essay These two documents need to be completed by the company and sent off to the companies of house where they will assess if the organisation meets the requirements to trade under the name PLC. The companies of house will provide the organisation of a certificate of incorporation which gives them the legal right to start trading. Apart from the legal requirements the formation of a public limited company is a very expensive process compared to a sole trader or partnership and requires a great deal of documentation. The company also needs to have at least  50,000 of share available before it can become a PLC. Another disadvantage is that the founder(s) of the company can end up losing total control of the organisation due to the company shares being readily available for sale on the stock exchange. Large organisations such as Tesco can become difficult to manage efficiently due to the size and capacity of the organisation which often results in staff feeling ignored by a remote management and the decision making can be difficult and take a great deal of time to be able to reach a conclusion. Also detailed financial accounts of the organisation must be published each year, which provides valuable information on how the company is performing to competitors and prospective take-over companies. OBJECTIVES OF TESCO PLC Tesco is already the number one food retailer in Britain and one of the top three in the world, but the organisations wants to improve in stature and minimise the chances of potential competitors catching up. Tesco PLC has one main aims which it expects to achieve in order to continue it success in the competitive UK retail market against such competitors as Sainsbury and Asda. To increase value for customers continually and to earn their lifetime loyalty For this specific aim, they have also set themselves several objectives to increase their chances of achieving the aim such as: 1. To understand our customers better than any of our competitors do. This objective was set so that the customer service provided and the understanding of customers by Tesco PLC is the best in the market and to ensure their closest competitors are not capable of competing. 2. To earn the respect of our staff for these values and to appreciate their contribution to achieving them. Tesco PLC not only wants to appreciate the contribution of their external customers but also the internal one. Tesco want to show that it cares for the needs and expectations of it staff. 3. To recognise that we have brilliant people working for us and to use this strength to make our customers shopping enjoyable in a way that no competitor can. Tesco PLC want to appreciate what their staff are doing for them and that will increase the staff moral and motivate them to continue with the work so potential competitors are kept at bay.

Obesity and Self-Esteem Essay -- essays research papers fc

Today obesity is talked about as a major physical health problem. It can cause diabetes, high blood pressure, heart disease, immobilization, and many other problems. However many articles fail to mention what is one of the most important and most destructive problems. This is the effect of obesity on one’s mental health and wellbeing. Being excessively overweight usually instills in it’s victims a sense of self worthlessness and gives them a very negative self-image. This can lead to an array of problems that affect the person in a way that is much more direct and difficult to deal with than physical problems. While the problem is known to affect men, it strikes women much more often. The models and celebrities in the media that set the standard for what women should look like are thinner than 90-95 percent of the American female population (Seid p.6). This is an unrealistic portrayal of what the human body should look like when compared to most women’s genetic makeup. Women’s self-image, their social and economic success, and even their survival can still be determined largely by their beauty (Seid p.5). Men on the other hand seem to have it a little easier when it comes to looks. Their self-image is largely determined by what they accomplish in life and not by whether or not they meet the social standard for looks. Modern clothing and fashion require women to show off their bodies more in tight clothes and by showing more skin than in the past. According to Roberta Seid ...

Concert Report Essay

Thesis statement: â€Å"This report will simply discuss how Ludwig van Beethoven integrated old and new musical ideas into his work, thus creating an unconventional but transcendent and influential quartet, based on the String Quartet No.9 in C, Op. 59, No.3 â€Å"Razumovsky† performed on the concert.† On 22nd Nov, Shanghai Quartet, one of the world’s foremost chamber ensembles, performed two musical works. They are Ludwig van Beethoven’s String Quartet No.9 in C, Op. 59, No.3 â€Å"Razumovsky † and Antonin Dvorak’s Piano Quintet No.2 in A, B. 155, Op.82. In this report, I will focus on discussing Beethoven’s work. 1Ludwig van Beethoven was a German composer and pianist. A crucial figure in the transition between the Classical and Romantic period in Western art music, he remains one of the most famous and influential icon for all composers. His best-known compositions include 9symphonies, 5 concertos for piano, 32 piano sonatas, and 16 string quartets. 2The String Quartet No.9 in C, Op. 59, No.3 â€Å"Razumovsky† was written in around 1805-1806, when Beethoven was aged 35 and was at the height of his productivity. It is called the ‘Razumovsky’ quartets because it is commissioned by a Russian count of that name, who was the Tzar’s ambassador in Vienna, a keen amateur violinist and a confirmed music lover. The quartet consists of the following four movements: 1. Andante con moto – Allegro vivace (C major) 2. Andante con moto quasi allegretto (A minor) 3. Menuetto (Grazioso) (C major) 4. Allegro molto (C major) I will focus on discussing how Beethoven integrated old and new ideas into the second, third and final movements The second movement brings us to an unconventional territory. Beethoven tried something radical and that is an entire Russian movement. The ‘exotic’ flavor of this movement is easy enough to hear in the augmented second intervals of the opening violin melody, the frequent pizzicato accompaniment of the cello in which as if it imitates a ‘folk’ instrument such as guitar of harp and especially in the long passages of static harmony. Indeed, Beethoven is successful in conjuring up this  sense of geographical distance that the movement sounds very similar to the ‘nationalist’ inspiration from decades later, by Romantic period composers like Dvorak or Borodin or Chaikovsky. But the extreme modulations and patient logic of the tonal return betray it back to its time and composer. While the second movement gives an unconventional feeling and goes for something new during that time, the third movement gestures in the opposite direction. During Beethoven’s ‘middle’ period, he tended to avoid the Minuet and Trio format and try to use the robust Scherzo in his works; but here he returns to the somewhat-old-fashioned form, in a movement with a characteristic rhythmic motive in the opening seamlessly exchanged between instruments. As if to complete the ‘old-fashioned’ mode, the Trio’s uncomplicated dance character and rising ending melodies even bring us back to the world of early Haydn, who is a Classical Period composer. Everything in this quartet has been a surprise so far, and the last movement is no exception. It is led by a gentle coda to the third movement that ends on a question mark. But then, of all things, we are presented with the start of a traditional fugue, led off by the viola at a furious tempo. Again we have a sense of traveling between the new and the old. Fugues were by now an ancient, learned device; but Beethoven integrates this one into the most extrovert and ‘public’ of moods – as a display of evident virtuosity for the four soloists. What is more, as soon as the four entries have been completed, there are not any formal counterpoints and Beethoven explores instead the grandiose, ‘symphonic’ modes, especially that flamboyant celebration of an enormous C-major space on all four instruments. All in all, Beethoven is so successful in integrating old musical ideas, coming from the Romantic or even the Classical period, and his new thoughts into this quartet. While I listened to it, it acts like a time machine, bringing us to travel between old and new. No wonder it is regarded as one the most transcendent quartet composed by Beethoven.

Effects if the Columbian Exchange on Europe Essay

The Columbian Exchange refers to the interchange of diseases, crops, and ideas between the New and Old World after Christopher Columbus’s initial voyage to the Americas in 1492. These biological exchanges changed the way of life for both Native Americans and the Europeans, impacting the social and cultural makeup of both sides. The discoveries of valuable metals and crops are perhaps the biggest findings for the Old World, and these encounters helped countries like Europe get out of the Middle Ages and into the years of Enlightenment. However, the exchange not only brought gains, but also losses. The years of exploration and exchange following Columbus’s landing helped European nations in many ways, especially contributing to the development of the economy and population. Before Columbus’s expedition to the distant lands, Western Europe was an agrarian society, in which the people lived in family households. The feudal lords ruled the land strictly, causing living conditions to be poor for the majority of the Europeans. Most peasants and lowerclassmen survived on bread and porridge, seasonal vegetables, and rarely a piece of meat. In addition, one-third of Europe’s population died from starvation and diseases like Black Death. Still, however, productivity was increased by water mills, iron plows, and other new technologies. Under the Roman Catholic Church, and the pope, Europeans lived strictly religious lives. The Columbian Exchange helped bring Europe’s economy out from the depths and also aided food production, protecting Europeans from famine. The seemingly long years of these exchanges helped Europe’s economy for the better, even though much more money was being put into circulation. The introduction of new staple crops like corn and potatoes brought in large sums of money and surpluses. Slave labor saved the European a lot of money, too. Trade and raiding the I ndians, on the other hand, brought in valuable metals like gold or silver, furs, raw materials, and other goods. Additionally, these trades caused for the advancement of ships and other large vessels, which created more jobs and opportunities, helping the economy grow even more. Tobacco, another crop from the New World, was so widely accepted that it became a substitute for currency in some areas of Europe. All of these social and agricultural enhancements assisted in the specialization of labor, eventually leading European countries into the Renaissance. Many of the exchanges that transformed the economy also reformed the population. Surpluses from growing crops saved the  peasants and lowerclassmen from starvation. Since more people were able to survive, rather then dying from malnourishments, the population of European countries rose. The shipment of slaves, although not too large, also caused the population figures to go up. At this point, European countries started to send people to the New World due to overcrowding; however, some diseases like syphilis arrived at Europe from returning the Englishmen. Although syphilis caused many deaths, it did not effect the overall population of Europe, and it was in no way comparable to the epidemics that were caused by immigration to the New World. Europe truly gained from trading and exploring the unexplored, virgin soil of the New World. They gained materials and crops, which helped boost the economy; be that as it may be, the Europeans also lost lives due to diseases like syphilis. All in all, the Columbian Exchange helped the economy, reformed the way of agriculture and education, and started the age of Enlightenment.

Shrek Lord Farquaad Essays

Shrek Lord Farquaad Essays Shrek Lord Farquaad Paper Shrek Lord Farquaad Paper In contrast to Shrek, Lord Farquaad is evil and sly. We know this because he tortured the gingerbread man by dipping him in milk and getting the truth out by threatening him by removing the buttons. This shows that he is cruel and ruthless. When he finds out that Princess Fiona is an ogre at sunset he treats her badly by calling her names and ordering his guards to lock her in the dungeons he. This clearly shows us that he never loved Princess Fiona but he only used her to become king of Duloc. He is a two- faced crook who has features of an ogre instead of a Lord. When a director is making a film it is important that he/ she uses different camera angles/ shots to create a variety of effects. There are 3 main types of angles or camera shots, high angle shot, mid- angle shot, low angle shots and close up shots. When Shrek tries to scare the story characters at the beginning of the film there is a close up shot of his mouth, this suggests that he is going to eat them up. This gives a tense moment for the viewers. The darkness causes further unease and pressure. Close up shots are used to focus the viewers attention on something. They are often used to focus attention on characters emotion. Close up shots are also used when Shrek and Fiona are smiling this gives an effect on the romance relationship between them. They took close up shots so that we can focus on their emotions and the way they move. This way we can focus on every smile and details on their faces. When lord Farquaad is introduced to Princess Fiona the camera focuses on his hands instead of his face. This is done to make Lord Farquaad look hostile and unsympathetic. When Shrek Lord Farquaad castle the camera moves from ground level to show his tower, this is a high angle shot. It is useful because it makes Lord Farquaad seem dominant and wicked and Shrek and Donkey seem vulnerable and pathetic. High angle shots are used when a character is made to seem more helpless and human type. This is an important scene because in traditional fairytales this would be the other way round. The ogre would seem wicked and the donkey and Lord Farquaad would be helpless. I think that this is the most important angle used because this reverses the whole tradition. The effect of mid-angle shots is that they make the characters seem equal. This is shown when Shrek is preparing a meal for Princess Fiona and when Shrek and Donkey are relaxing. Sometimes, a characters back is shown rather than their face. This is used to suggest seclusion and isolation from other characters. For example when Princess Fiona leaves Shrek and goes inside she turns her back on him, this is to show that Princess Fiona is hiding something and isolates herself from him. Another example is when Shrek decides to end his relationship with Donkey, to show this he turns his back on Donkey and the relationship between them. Setting another presentational device used to influence the viewer. Shrek swamp describes his character in a way. Although it looks like an ogres swamp; dirty and smelly it is still inviting and homely. This is the same with Shrek; he looks ugly and disgusting but in fact he is kind and fun to be with. The fact that other characters scheme into Shreks shows that as a character he is lively and wants to entertain people but he has always been rejected by the villagers so he has grown to be quite private and self-centered. Lord Farquaad lives in a castle which is expected to be a calm, pleasant, comfortable, friendly and its supposed to have an air of majesty and splendor. But it is quite scary, threatening and cruel. Although Shrek looks and often acts like an ogre; when he is bathing in mud and when he brushes he teeth with mud. Lord Farquaad seems like a typical lord because he lives in a castle and dresses up majestically although his character does not suggest that.

My project discussion will be based on the research conducted to Essay - 1

My project discussion will be based on the research conducted to evaluate the immigration policy and the impact it has on the va - Essay Example The various immigration policies differ from country to country. There are similarities and disparities in the immigration policies in developed countries like Canada and under-developed or developing countries like South Africa. The similarities and differences in immigration policies in Canada and South Africa have an impact on the number of people that immigrate, with potential effects on the labor workforce in these countries influencing economy differently. Immigration Immigration is simply relocating to another country for different reasons. Some immigrate to look for jobs, political freedom, studying, marrying and for business. Immigration is different from country to country. While some countries may be good for political asylum, they may not be the best for business or studying. As such, people have to choose the country they will immigrate to very carefully depending on their future objectives and goals. However, there are exceptions, where a country is suitable for all the possible reasons for immigration. Developed countries have almost everything in order including democracy, education system, better wages and business opportunities. Any person can move into such a country and meet his objectives. Developed country is defined as a country with high level industrialization, high income, and high life expectancy rate, democratically mature, good education systems and with well defined political systems and low corruption rates. Such countries have high literacy levels and high employment rates as well. On the other hand, developing countries are those that are on the path of becoming industrialized, democratically mature. The income, life expectancy, education systems and political systems are improving but are yet to get to the required levels. Most developing countries are working hard to ensure they become developed. Immigration policy is one of the many things such countries are using to improve the various systems. Developed countries also depen d on the immigration policies for different things (The World Bank 1). Similarities and differences in immigration policies in Canada and South Africa Workforce South Africa and Canada are constantly in need of people to work in the various sectors of the economy. The reasons behind this are different for the two countries. In South Africa, laborers required are usually non-skilled and semi-skilled. The demand for these workers is attributed to by the many mining industries within the country. Skills do not need to be high unless the person will have to be employed as a manager or director of the big firms. In fact, people looking for un-skilled and semi-skilled jobs are not well educated in most cases. However, this does not meet that well educated people with high level of skills cannot be accommodated. The South Africa Department of Home Affairs categorically states that the country can accommodate people with exceptional skills and qualifications. There are no specifications on the Language an immigrant has to be proficient in to move and live in South Africa (Segatti 19). On the other hand, Canada focuses mainly on highly educated and highly skilled persons. The department of immigration categorically states that potential immigrants to Canada have to be well learned. They must have at least one year experience in their field. Canadian government regulates the qualifications to be used at any given time (Reitz 409). For example, if

Drinking Age in the US regarding college students Essay

Drinking Age in the US regarding college students - Essay Example However, after 1984, the American government pressured the state governments to declare twenty-one to be the new legal limit for those who wished to consume alcohol (Trex). While their intentions were to curb destructive habits that were common even then among youthful drinkers, their reasoning that the youth were too young at eighteen years to consume alcohol responsibly was not rational. It is preposterous to state that 18 year olds cannot be trusted with alcohol if they are entrusted with the safety of their country as soldiers and also have the right to marry and procreate at eighteen (Wood). Eighteen year olds in America can be can tried as grown men and women in law courts, pay taxes, vote, serve on juries, drive, conclude financial contracts, and purchase weapons. Essentially, age cannot be used to determine whether or not a person will choose to drink responsibly. Even though there is a lot of media attention given to underage drinkers who become a nuisance to society, there is not much attention given to adult drinkers who exhibit the very same behaviors. In addition, the outlawing of a negative behavior may not necessarily change the way people view that particular behavior. For instance, posting speed limits in different places does not necessarily stop people from speeding. Raising or Lowering the Drinking Age Limit. Raising the Drinking Age Limit is only likely to increase the number of drinkers who can be referred to as under-age drinkers. It is also likely to cause young adults to start abusing other substances in greater numbers than was the case before. When drinking is presented as the one thing that people may not participate in, it starts being perceived as the ‘forbidden fruit’. This happens with people of all ages; whether they are adult or underage drinkers. A good example of this is the 1920s when drinking was prohibited in America. Rather than curbing drinking habits, this reality actually increased the numbers of people wh o turned to drink. In addition, crime families acquired great power due to the popularity of their alcohol producing rackets. If the legal age limit for drinking is raise, young adults who participate in drinking will turn more into binge drinking in an effort to consume all their existing stock, once they purchase it, so that they are not caught by the authorities with alcoholic drinks on their persons. Lowering the age limit can actually benefit communities that have been indoctrinated with the notion that beer is not some special substance that is only accessible to those of a certain age. All over the world, there are communities that take their daily meals with small doses of alcoholic wine. In the French and Spanish cultures, for instance, children are brought up consuming moderate amounts of alcohol with their parents at all mealtimes (Wood). While drunkenness is a taboo in these cultures, it is not even as big a problem as drunkenness is in places such as the United States w here wine is not often consumed during mealtimes. For people who are brought up around alcohol, and who have the chance to learn how to consume it in moderation from their parents, they do not perceive alcohol as a magic potent or poison. In addition, young adults in such societies do not encounter any extreme pressure to prove their maturity by engaging in overdrinking. This proves that perceiving alcohol consumption